I consider my self a technology buff who likes to purchase the latest and greatest from the top companies. I also consider my self a stickler for customer service and do not mind a company screwing the pooch sometimes, but do mind, the company not being able to realize that they screwed the pooch and not really giving a damn about it. I will start this off by saying I am not what many refer to as an Apple fan boy. I have the same gripes and complaints that many of you have voiced on this message board, but what I can say is apple knows how to do customer service right, and where I'm coming from, if you take care of the customer the rest will follow. I am writing this as a result of an experience I had with my iPad, order, but make no doubt about it I have owned macs for many years now and have have utilized the complete spectrum of Apples tech, support, and customer service lines, and have been equally impressed with their commitment to providing excellent customer service. I ordered an iPad on May 10th and was notified once ordering that it would arrive in 5-7 days. Once the order confirmation arrived I was instructed that it would be delivered between the 18th and 22nd -fair enough. Today I received tracking information indicating that my iPad was on track to be delivered on the 25th. This was disappointing to me because I had the opportunity to pick on up at a local reseller sooner, and was leaving on the 23rd for Zurich. I called Apple to see what they could do and they informed me their hands were tied, but offered to through in free case fro my troubles. Totally awesome and totally above an beyond, but typical for one of the greatest companies in the world.