Why Apple Will Make Their Own TV

Discussion in 'Apple TV and Home Theater' started by 8CoreWhore, May 31, 2011.

  1. 8CoreWhore macrumors 68020

    8CoreWhore

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    #1
  2. JoeShades macrumors 6502a

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    #2
    because not everyone has the money to just go out and buy an new TV
     
  3. siurpeeman macrumors 603

    siurpeeman

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    #3
    if anything, this is the reason apple will launch an app store for the apple tv.
     
  4. 8CoreWhore thread starter macrumors 68020

    8CoreWhore

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    #4
    That's why they'll stop making all their other products - because not everyone will buy them. :rolleyes:
     
  5. 8CoreWhore, May 31, 2011
    Last edited: May 31, 2011

    8CoreWhore thread starter macrumors 68020

    8CoreWhore

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    #5
    Definitely... iOS 5 may just have app support for ATV. The "widgets" rumor is good for TV (less so for small devices).

    The AppleTV will continue for those that simply want to add it to an existing TV, but Apple has to worry about TV makers building in support for everything except iTunes - which would require i OS - not going to happen. So, all these other content providers will be in TV's but not Apple?? No way can they allow that.

    I can see them introducing with a 42", followed by a larger one eventually. And just like the iPad and iPhone, it'll be very price competitive.

    Adding Server to Lion is about the consumer - Apple wants to own the living room. They know they will sell a lot of TV's - and those TV's will have iOS onboard... but not Hulu, Google, Amazon, etc.

    Netflix is a big wild card. People love it... The fact that Apple added it to ATV is surprising, considering they're a competitor. Could be a hint of a partnership or more likely a buy out.

    I disconnected Cable TV a year and a half ago and don't miss it.
     
  6. CWallace macrumors 603

    CWallace

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    #6
    What would really hurt is people not replacing their Apple-branded televisions on a "regular" basis. Many folks replace their iMacs, MacBook (Pros) and iPods/iPhones every 2-3 years and Apple depends on that "churn" with existing customers just as they depend on new customers to drive revenues.

    Yet even with the move to 1080p HD, 240Hz and 3D, folks are not replacing their televisions every 2-3 years, even with prices in the dirt.

    So the sell-through rate for an Apple LCD or Plasma Television would be very low compared to their other product lines and considering that Apple would almost assuredly price their televisions at the upper end of the pricing spread, folks would be even less inclined to replace them on a "regular" basis.

    So Apple would strongly be dependent on new customers. And televisions are already pretty simple devices to operate, so it's going to be harder for Apple to make the experience of watching OTA/cable/sat/DVD/BRD content better or easier.

    Where Apple can improve the experience is through applications and games via iOS devices. And by doing that though a $99 :apple:tv that can connect to most everyone else's televisions instead of a $1999 Apple-branded television, Apple can encourage existing customers to buy new product. I bought a first generation :apple:tv at the reduced $150 price when the new model was released, but a year later I now have the $99 model, as well. And if Apple releases a new :apple:tv in September with more powerful CPUs and better graphics to support new functionality, I'll thrown down another Benjamin.

    But if I had bought a $1999 Apple TV and the new features were only available with a new $1999 Apple TV, I would have to decline - and bitch about Apple obsoleting my investment, of course. :p
     
  7. trip1ex macrumors 68000

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    #7
    I don't see the appeal of having the stuff built into your tv when the tech still seems to be changing rapidly, the ATV is small and unobtrusive and the cost of an ATV is $99.

    Personally would never buy an Apple-designed TV because I know the price would be gianormous.
     
  8. Omne666 macrumors 6502a

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    #8
    I'd rather see the next gen TVs come with a thunderbolt port. A nice tiny little plugin ATV thumb device could then give you all you need. Gets rid of the cables, gets its power from the TV. Of course, it also mean anyone else could also do the same, which isn't a bad thing!!

    Select thunderbolt as the source on the TV, and boom boom, bobs your uncle!
     
  9. fpnc, Jun 1, 2011
    Last edited: Jun 1, 2011

    fpnc macrumors 68000

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    #9
    As to future directions with the Apple TV or to home entertainment in general all speculation should be on hold until we see what Apple is going to do with its iCloud service. If Apple can convince the content owners and publishers to go along with a reasonably-priced and feature-rich access model then iCloud could become a true revolution in the entertainment industry. True, that's a big IF because I don't believe that the music companies and movie/TV studios are ready to accept such a radical shift in their business models. But, maybe Apple, Google, and Amazon together can bend enough arms to get the ball rolling (so to speak).

    Remember, the Apple TV is a streaming-only device and you can bet that it will be integrated with the iCloud service. With iCloud it might be possible to view or listen to anything that you have ever purchased from iTunes from anywhere with just an internet connection and an iPhone/iPad/iPod touch or Apple TV. There would be no need for local storage or backup, no need for a sync between your computer and other devices, no need for customers to do any kind of media management themselves.

    Frankly, I'd much prefer to see a service like that before Apple even considers marketing their own TV. That is, the existing Apple TV plus iCloud could be good enough to send all of the TV manufacturers back to their drawing boards.
     

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