Other Why Apple’s Rebranding Historically Makes Sense

[ruslan120]

So I had some thoughts on the rumored rebranding of the iPhone models to “iPhone” and “iPhone Pro”.

Historically, it has made sense for Apple to release a baseline product and advertise it based on its base price, with pro features if you’re willing to pay for them.

e.g. MacBook, starting at $999 with incremental upgrades if you need them.

With the iPhone XS and iPhone XS Max they made a mistake - people saw the base prices and gawked at them.

Subliminally or on some psychological it makes more sense to market the iPhones this way (i.e. as sequential upgrades to each other rather than expensive but separate models).

Thoughts?

 

[nrvna76]

 

[FFR]

I liked the iPhone X, Xs, Xs Max branding.

But honestly couldn’t care less what they call it.

 

[EM2013]

Yet the 11 pro won’t do anything an xs can’t already do to justify the pro name.

 

[now i see it]

I think it's rediculous
Might as well call it iPhone Extreme. Then the name would reflect more about what it is- extremely expensive

 

[I7guy]

Yet the 11 pro won’t do anything an xs can’t already do to justify the pro name.

Except for the unique things announced at the reveal. Some rumors already on the table; reverse wireless charging, camera upgrades, new screens, larger batteries, mouse support, Apple Pencil support, etc.

it’s up to the customer to decide if the phone is worth it.

 

[JPack]

The name is expected to be iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

Why did Apple do this? This naming raises the perceived value of the iPhone R model. Last year, consumers perceived the XR to be below the XS and perhaps on par with the X. This year, the 11 clearly slots above the XS and is part of the 11 family.

 

[44267547]

So I had some thoughts on the rumored rebranding of the iPhone models to “iPhone” and “iPhone Pro”.

Historically, it has made sense for Apple to release a baseline product and advertise it based on its base price, with pro features if you’re willing to pay for them.

e.g. MacBook, starting at $999 with incremental upgrades if you need them.

With the iPhone XS and iPhone XS Max they made a mistake - people saw the base prices and gawked at them.

Subliminally or on some psychological it makes more sense to market the iPhones this way (i.e. as sequential upgrades to each other rather than expensive but separate models).

Thoughts?

Consumers don’t care. Tech sites might read more deeply into Apples naming scheme, more specifically how they numbered the iPhones over the years. But keep in mind, Apples marketing will attract the consumer, rather that be through TV/billboards/carriers, etc. But outside sites like this, no one cares about Apples naming scheme for the iPhone. Similarly to how the Apple Watch is nothing more than a “Series”, but apples marketing will sell the product itself. (<— That’s all that really matters in the end game.)

 

[LIVEFRMNYC]

I think most people care more about the monthly finance amount, at least in America.

 

[craigio85]

Much as I don’t like the ‘Pro’ branding, I can see why they’re doing it and it does clear up the messy branding we had last year.

Ultimately, it doesn’t really matter, since you never refer to what your phone is called / branded on a day to day basis.

 

[44267547]

Much as I don’t like the ‘Pro’ branding, I can see why they’re doing it and it does clear up the messy branding we had last year.

Ultimately, it doesn’t really matter, since you never refer to what your phone is called / branded on a day to day basis.

What’s interesting, is the iPhone doesn’t even have the ‘label’ of what model it is actually on the iPhone itself, it is labeled on the box or on the website. Hence, that’s why consumers don’t place emphasis on why they would _care_what the iPhone is named anyways. As it just says ‘iPhone’ on the back of the phone over the years. It’s rather ironic that some are so overly concerned over Branding, yet, the iPhone isn’t even branded itself.

 

[ruslan120]

What’s interesting, is the iPhone doesn’t even have the ‘label’ of what model it is actually on the iPhone itself, it is labeled on the box or on the website. Hence, that’s why consumers don’t place emphasis on why they would _care_what the iPhone is named anyways. As it just says ‘iPhone’ on the back of the phone over the years. It’s rather ironic that some are so overly concerned over Branding, yet, the iPhone isn’t even branded itself.

But are we discounting internal validation?

Just kidding, I liked your point.

 

[LovingTeddy]

Except for the unique things announced at the reveal. Some rumors already on the table; reverse wireless charging, camera upgrades, new screens, larger batteries, mouse support, Apple Pencil support, etc.

it’s up to the customer to decide if the phone is worth it.

Let us see. Reverse wireless charging was labeled as gimmick when Huawei and Samsung did this. It is gimmick by the way.

Annual camera upgrade, three camera setup, other carbon copy from Android, especially Huawei did this with their Mate 20 and it is centered, unlike iPhone 11’s ugly setup.

iPhone, historically has bad battery life. Bigger battery is good, but nothing groundbreaking.

Mouse support, so old school. Android has it for such long time, I honestly cannot believe anyone think this is groundbreaking.

There is nothing iPhone 11 offers justified for Pro moniker.

 

[I7guy]

Let us see. Reverse wireless charging was labeled as gimmick when Huawei and Samsung did this. It is gimmick by the way.

Who labeled this a gimmick?

Annual camera upgrade, three camera setup, other carbon copy from Android, especially Huawei did this with their Mate 20 and it is centered, unlike iPhone 11’s ugly setup.

Exactly the same as copying a WiFi chip, motion sensor, proximity sensor etc. or android copying the notch. A big so what.

iPhone, historically has bad battery life. Bigger battery is good, but nothing groundbreaking.

As a general statement this simply isn’t true.

Mouse support, so old school. Android has it for such long time, I honestly cannot believe anyone think this is groundbreaking.

Doesn’t matter if it’s groundbreaking. All that matters is there is a want for a function and the function is available.

There is nothing iPhone 11 offers justified for Pro moniker.

Yes, in your humble opinion.

 

[ruslan120]

My understanding is that while others have done triple (and four and five) camera setups, Apple’s is going to be superior because it’s integrated well with the machine learning aspect of the A-series chip. On a few other phones you can toggle between cameras but iPhone will most likely aggregate sensor data from all three simultaneously for visual detail.

At this point I’m unaware of phones that integrate multiple sensor data streams via ML, correct me if I’m wrong though.

 

[nrvna76]

Watch the Rene Ritchie video above, I think he nailed it. iPhone Xr was meant to be the ‘base’ model, but because of how they transitioned it was viewed as an inferior model instead of the base. With rebranding the Xr successor will become the new ‘base’ and the market won’t feel like it’s missing out. Then there will be a ‘pro’ version added on. Same as MacBook, iPad, iMac, etc..

Those saying there isn’t anything deserving of the pro moniker just don’t get it. The iPhone is already pro. My Xs Max can keep up with any other phone considered to be in the pro market. Lack of pen support being the one thing the note has the objective advantage on.

 

[LovingTeddy]

Who labeled this a gimmick?


Exactly the same as copying a WiFi chip, motion sensor, proximity sensor etc. or android copying the notch. A big so what.


As a general statement this simply isn’t true.


Doesn’t matter if it’s groundbreaking. All that matters is there is a want for a function and the function is available.


Yes, in your humble opinion.

I have gotten a PDA with Wi-Fi chips for god sake.

So we went to iPhone is designed for touch, you should only using your finger to operate iPhone or who need a stylus to want a mouse support. Still remember When Apple fan were so against mouse support on an iPad. Cannot believe Apple fan change so fast.

Anyway, enjoying your iPhone 11 “Pro” while I can save other 1000 dollars for my retirement.

 

[I7guy]

I have gotten a PDA with Wi-Fi chips for god sake.

So we went to iPhone is designed for touch, you should only using your finger to operate iPhone or who need a stylus to want a mouse support. Still remember When Apple fan were so against mouse support on an iPad. Cannot believe Apple fan change so fast.

Anyway, enjoying your iPhone 11 “Pro” while I can save other 1000 dollars for my retirement.

Which “Apple fan” was so against mouse support. Unless you can backup a statement like that, with the masses opposed to mouse support, as opposed to one or two voicing an opinion your statement holds no water.

Anyway enjoy your device and I’ll enjoy mine. I spend my money on what I find useful, to me.

 

[JPack]

My understanding is that while others have done triple (and four and five) camera setups, Apple’s is going to be superior because it’s integrated well with the machine learning aspect of the A-series chip. On a few other phones you can toggle between cameras but iPhone will most likely aggregate sensor data from all three simultaneously for visual detail.

At this point I’m unaware of phones that integrate multiple sensor data streams via ML, correct me if I’m wrong though.

What you're describing already happens with phones like P30 Pro. Using AI, sensor data from cameras are combined to improve photo quality. This happens on an even bigger scale with Night Mode.

Apple isn't introducing anything new.

 

[titrau]

- iphone was just called iphone is very simple and easy to call, after the life of iphone 6 was recreated the name i feel weird calling it and confused, what is x plus then Xs and Xs max, even rumors the new iphone will add pro word again, so it iphone ( xs max plus pro ) , oh my god only has an iphone but it took the whole family to read it, cơme on just năme it

iphone 11 = that it

 

[Caesars]

As someone who is a tech nerd they make sense to me, the rest of my family have no idea and are constantly confused on what iPhones they even have.

 

[I7guy]

I can't relate. My family knows what iphones they have and what the model line-up is. Similar to the way car manufacturers name their cars and (at least some) people know about the car models.