Hello from a fairly new Apple convert. I've had an ipod for about 4 years now but have recently (June) switch to a MBP 15". I absolutely love it! Kudos to Apple for how nice their products are. Anyways, I have to comment on my recent experiences at Apple launch events. These are definitely something new to me and the first one I attended was for the iphone. Ok yeah I was excited to see everyone lining up for a cell phone of all things and I myself was excited to see it and try it out, so the cheering when the doors opened was obivoulsy expected. Fast forward 5 months to last night. I decided on my way home from work to stop by the Apple store to get a copy of Leopard. Well, low and behold, yet another line to wait in! Not really taking issue with that, what can you do about it? But what really bothers me is how Apple does these events. 6pm and the doors open. Im about 100 people back and can see the employees in the store cheering and going absoultely crazy! As I get closer, I notice they keep cheering and clapping! Free t-shirt! Score! Ok I loved getting a free t-shirt but then I notice the chick handing it to me is wearing leapoard print pants and has her friggin face painted! WTH? I look around and every employee in that place has some sort of leaopard printed accessory on!!! Hats, ears, shirts, ties, pants! You have got to be kidding me! Wait, whats that song playing on REPEAT on the ipod over the speakers that is cranked up? WELCOME TO THE JUNGLE! WOW! Can this get ANY cornier? Seriously Apple, get it together. All that money you pour into advertisements on television to make your product look hip and cool is compeltely negated by what I saw at the Leopard launch event. I felt like I needed a shower once I left that store! /rant. So can someone please explaing to me what posesses Apple to make their events so absolutely corny?