Because that's unfair to people who get up at the crack of dawn to get one.
First come first serve is, and always will be, the fairest option.
If they used that system I doubt there would be many people getting up at the crack of dawn to get their name in.
That is the whole point. Instead of millions of people getting up early, and hammering the order system which always crashes it and only to end up with and order that won't be fulfilled for weeks you would just casually submit an order during a time period and Apple will tell you if your order will be a launch product or not.
Because that's unfair to people who get up at the crack of dawn to get one.
First come first serve is, and always will be, the fairest option.
Okay, but where do you draw the line? Would you do the same for a queue in store (this is essentially an online queue, after all).
If somebody was queueing for 2 days (it's been known to happen), and someone at the back just arrived, but because of the lottery, the person at the front might not get one and the person at the back may.
WWDC Tickets are limited to a certain number. Apple Watches are not.
If you were too late to order WWDC tickets in the past, you would definitely not get any.
If you were late to order an Apple Watch you just need to wait longer, but you will 100% get one.
That's why they use the lottery system for WWDC Tickets but not for Watches.
WWDC Tickets are limited to a certain number. Apple Watches are not.
Which is why I don't have mine even though I ordered before tens of thousands of other people for my exact same model and band?
They are limited to the number built before launch day, and for a while after that.
Instead of staying up all night and hope you get your order in why can't we enter our order into a system and if we win the lotto we get a first day release?
Who are all these people that preordered the IDENTICAL same model (size; band, band color) as someone else in the EXACT SAME geographical/delivery area that had NO PROBLEMS with orders being canceled, credit cards being charged, duplicate orders, etc that didn't get a watch while someone who ordered far after them did?
I'm not talking a minute or two (or even 5) because that could be chalked up to order processing time.
I just am not buying that this is a widespread issue.
Myself and two co-workers in Dallas, TX all ordered the 42mm Space Grey Sport with black band. They both got their watch yesterday, I'm still waiting on mine. My order confirmation is for :04 minutes after launch in the 4/24-5-8 window. Both of the other two were in the late May to early June estimate according to what they told me.
Are you sure they're not yanking your chain?
Did your order have any processing difficulties at all?
That is a definite possibility, you're right. I've known them both for a while now though and they've always been pretty straightforward, trustworthy people so I choose to believe they just got it early.
On my end there were no processing difficulties but there could have been something on Apple's end that I don't know about.
The people who want a lottery-based launch are those that want something but don't want to make the effort to get it. Personally I prefer the brick and mortar retail launches over even this forced online preorder nonsense. Lining up in person is THE single fairest option, as your likelihood of getting your product at launch is a direct function of how badly you truly want it.