I totally disagree. That "imagine the possiblities" commercial is one of the reasons I switched. Keifer Sutherland's voice is perfect for it.
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why are Mac commercials so lame?
- Thread starter ero87
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The real reason
Apple does not spend much money on commercials is because they prefer to culturally infiltrait our brains via product placement, and pop culture. the only thing their tv commercials do is penetrate your thoughts to the words mac, and apple and to crave design, nothing else. the product placements is what gives it its hip momentem,plus the unspoken innovation, while closely following pop culture, they make the the "hot" thing in everyones minds, regardless of if they plan on buying or not. hair and the tortuse?
andreas
Apple does not spend much money on commercials is because they prefer to culturally infiltrait our brains via product placement, and pop culture. the only thing their tv commercials do is penetrate your thoughts to the words mac, and apple and to crave design, nothing else. the product placements is what gives it its hip momentem,plus the unspoken innovation, while closely following pop culture, they make the the "hot" thing in everyones minds, regardless of if they plan on buying or not. hair and the tortuse?
andreas
For what it's worth, I've had several non-techy friends ask me about the Apple/Intel commericial. I think for once, Apple at least sparked some interest with that ad. I don't think a lot of novice users really understood PowerPC (G3/G4/G5), but Intel is a brand that is more recognizable.
ero87 said:
I agree that it would attract more customers but IMO I love the ads. Although, my favorite Apple ad ever was the Jeff Goldblum iMac ads. I thought those were great
HughJanus said:
Which is why both Apple's and Jaguar's market share is seriously below where it could be
In the UK, Apple's advertising is pretty much non-existent, on TV at least. Very occasionally (once evry 3 months?) I see an iPod advert. I have never seen a Mac advert, yet MS is constantly reminding us how seriously they take "security". Is Apple just not bothered?
There's only so much print advertising can do to show off features. Print adverts are much to do about brand awareness anyway nowadays. Bit of a trend in general. But yes... Apple could try a lot harder. Maybe they've done the research to show that extra advertising does not translate into much higher sales.
There's only so much print advertising can do to show off features. Print adverts are much to do about brand awareness anyway nowadays. Bit of a trend in general. But yes... Apple could try a lot harder. Maybe they've done the research to show that extra advertising does not translate into much higher sales.
I agree that in general Apple ads are lame, but with some exceptions, like that iMac G4 ad where the guy is walking by a store window and he sees the iMac.
But a few Dashboard ads wouldn't hurt, I've seen them in magazines. That ripple effect would kill.
But a few Dashboard ads wouldn't hurt, I've seen them in magazines. That ripple effect would kill.
well I be...
Just saw one on Channel 4, extolling the virtues of Intel chips. Just imagine the possibilities.
I swear the timing is freaky.
dops7107 said:
Just saw one on Channel 4, extolling the virtues of Intel chips. Just imagine the possibilities.I swear the timing is freaky.