All the reviews I have seen so far, there are people complaining that the watch is too much of a distraction, and interrupts what they are doing. Heres an idea, as crazy as this may sound, ignore the damn notification until you have finished what your doing! If its not a problem with your damn phone going off all the time, it shouldn't be a problem for your watch. All these demonstrations of people in meetings or chatting with friends, then their watch goes off and they just completely zone out. So ignorant. Sorry, this is my rant but it pees me off to see the naivety of some people and their complete lack of will power. So much so that they let it affect their review and score of such products. Anyway I am sure I am in the minority here, so flame away.