I'm not mad, but frustrated. I love my iMac - it's incredible value given what you got for the money, factoring in the screen you get which is still top notch.
They have, however, effectively shut prosumers out of this product line. They keep banging on about how powerful the M1 chip is - and I don't disagree, but it's a completely moot point. How many people, these days, who need a high performance CPU can realistically live with 16GB of RAM?
Also - going with thin and light works on a tablet. It works on a laptop. On a desktop? Who cares! You're not looking at the damn thing from the back or side, or carrying it around. And they're still playing silly games with the SSD pricing. £200 to go from 256gb base (which itself is ridiculous) to 512GB? a 512GB NVME SSD costs roughly £50.
I just don't understand who this is marketed at.
Also - there's the (not so) hidden spec decreases. Number of external displays, for example? Halved.
Oh, and why on earth are Apple just not listening to people. People have been moaning about the magic mouse charging solution for years - what they do? New colours! And they fixed the inverted t keyboard layout on the latest MacBook Pros, but then go back to the ridiculous design for this keyboard.
Different strokes for different folks (a phrase that dates me, of course).
I had a Lime iMac. It lived in my kids rooms for years.
I tend to paint my walls in shades of white but others go for bolder color choices. It's personal taste. I appreciate that color can be fun, I just prefer a neutral background for the photos and artwork I hang on my walls (rather than choose frames and artwork that compliment the surrounding color).
It was obvious from Apple's marketing at the time that the original iMac was intended for the home market. The original iMac in Bondi Blue was relatively conservative relative to the Strawberry, Grape, Blueberry, Lime, and Tangerine that followed. After that we also saw Graphite (nice and conservative), Indigo, Ruby, Sage, Snow, Blue Dalmatian, and Flower Power. However, once iMac went flat panel colors also went flat - White, Silver, and Space Gray. Until now.
So to me, the immediate message for this model was, "home." Everything about the configuration says it - tech specs as well as appearance. It's ultra-slim profile (for those who want it to be as unobtrusive as possible), the option of colors (for those who want a style/fashion statement). Colors a kid might become passionate about when it's time to buy a new computer. So what? Kids use computers, too (often far better than adults). What's the big deal, so long as there are conservative colors available along with the bold? I'm quite confident that the bold colors will sell in lower numbers. Big Box retailers will likely carry a limited selection of colors. And there are still conservative color choices for offices and schools.
Why complain about the lack of power-user features for a form factor (smaller display iMac) that doesn't sell to power users in the first place? The same has been true about iMac for many years - the most powerful configurations have only been available in 27". As to whether 16 GB RAM is sufficient... that ignores every benchmark and report about the M1 to date.
"Why isn't Apple listening to people?" Really? Which people? This is all about, "People don't know what they want until they see it." Classic Steve Jobs. This is a bold design statement, intended to get the attention of the mass market. The same people who buy colorful iPhones. For the people who DO know what they want...
Your entire argument comes down to disappointment that this isn't a power-user configuration. Power users don't need girly-girl colors. Power users don't care about thinness. Power users need the next-generation processor. Power users want more RAM. Power users want a wall-full of external displays. Power users hate wall warts.... Power users are incredibly hard to satisfy.
I'm waiting for the big-screen iMac. I'll be happy if it includes the next-gen Apple Silicon, although my current needs would be more than satisfied by a lowly M1. If it comes in a choice of colors, I'll probably choose something quite boring.
Unlike some of the people in this discussion, I understood, from the day Apple Silicon was announced, that power user configurations would come later. If you're developing your own silicon you need to build from design to design. Lessons learned building less-demanding machines help push the improvements needed for high end performance. So when they laid out a two-year transition I had no illusions. The biggest, baddest pro configurations would arrive in late 2022. Yet here we are, not even 6 months into that two-year transition, and people are complaining that they don't have the pro configurations they crave.
Hint - the 2022 "pro" Macs will likely be built with CPUs made with TSMC's next-gen, 4nm process. All the whining in the world won't make that happen ahead of schedule.