Everything is too expensive due to consolidation and greedflation from megacorps
Smart people are tired of getting fleeced and I applaud folks for speaking with their wallets
Also, at least for Apple (since we are on MR), the product lines are just mostly non innovative right now. They have been totally coasting in terms of actual innovation and investment (especially on software)
Best thing that could have happened for Apple just did ... Microsoft getting it together on hardware and ARM and posing viable threats in a few areas now and moving forward.
Apple is at its best when challenged.