As I sit here cleaning up my HD, I have to ponder.... Why does iTunes still sell standard Def movies, (I am specifically referring to new releases not older stuff). Or maybe the more important question is why are the movie studios still manufacturing Std Def Digital copy movies? You normally play these back through your Apple gear, (PC, ATV, or other iOS device) which are hooked up to a digital TV. Are not all digital TV's at least 720P? Seems like the default for digital copy should be HD? I totally understand the DVD media still being Standard Def, but not digital copy. As they say inquiring minds want to know.