Working out aspect ratios from the pixel count is one thing. But when I actually put a ruler to my 22" Cinema Display, the illuminated area is 18.5" wide x 12" high, for an aspect ratio of 1.54.
With so-called "full screen" DVDs, the image appears at 16" x 12" size (4:3 aspect ratio), so there's a 1.25" vertical strip of wasted space on each side.
The problem with a 1.85 aspect ratio on a computer screen is this. Keep the 18.5" width of the Cinema Display, and divide by 1.85 to get the height: 10 inches.
Oops! No black "letterbox" bars. But who's gonna put up with a big, wide, costly display that's only 10" tall and won't display a full 8.5" x 11" page?
I realize that "full screen" DVDs are considered a bit downscale and lowbrow by film purists. The issue for me is image magnification. The "full screen" image is a full 12" high, whereas the "widescreen" image is reduced to only 8" to 10" high to fit the screen width. For musical concerts I prefer the "closer in" feeling of full screen format.
I conclude that "widescreen" will never be popular for computer displays, because getting adequate height means absurd widths.
When I get a decent HDTV or projection screen with widescreen format, then I'll buy widescreen-format DVDs of my favorite concerts.