Let me start off by saying I'm not trying to be cheap. I knew when the 3GS came out that the 4 was one year away. If I have to pay full retail (599), I will. I've had my 3GS since August 2009. My bill was the base with the $5 texting plan until I changed the texting to unlimited in October. Since October, I think my bill is 89.99 a month + fees etc. When I check my upgrade status, I get.. iPhone Upgrade You can take advantage of our no commitment pricing at a participating retail sales location. You may qualify for a full discount on a standard iPhone upgrade on 01/16/2011 I don' expect the full subsidy, but since I've had the phone for a year shouldn't I be eligible for the early upgrade pricing sometime before January?