I know the reason I'm guessing anyway, on why Apple can make thin, good looking stuff based on the companies/manufacturing, but instead of PC's trying to compete by bring out the ASUS, or similar devices/laptops etc... They always skimp on materials, or the fact "it's not AS thin as the Mac" Can't these manufactures who manufacture for PC components just go after those companies who do it forA Apple? Rather than competing, and getting nowhere. Those same manufactures might be make stuff for PC's to... The same way intel does the same chip for Mac and PC (technical details aside). So what's the story? I bet PC people would gladly pay extra $$$ just for the same look if the same manufacturing can done from one.