Why can't Apple be more brutal

Discussion in 'Apple, Inc and Tech Industry' started by lostngone, Jan 29, 2009.

  1. lostngone macrumors 65816


    Aug 11, 2003
    Why does Apple have to be so touchy-feely?

    Everything from their commercials to the environment. I want to see a commercial that isn't tongue and cheek when it comes to Microsoft products. I want to see a press release that tells people like Greenpeace where to go.

    I want to see hard-hitting stuff.
  2. DJ567 macrumors regular

    Mar 10, 2006
    London, UK
    i guess its because they're trying to get windows users to move OS and dont want em to get all defensive when you suggest there may be something different

    i still think they're going about it the wrong way i think they should advertise the fact that you can run windows on a mac, and then if their OS is as good as they believe you will realise this and stop using windows
  3. MisterMe macrumors G4


    Jul 17, 2002
    I cannot agree with your more. Apple's current advertising campaigns are wildly successful even an economy that is cratering all around it. iPods are doing great. Apple sells a buttload of iPhones--enough to raise the bottomline of both itself and its partner AT&T. The Macintosh is gaining marketshare over its Wintel competition. This must change!
  4. surferfromuk macrumors 65816

    Feb 1, 2007
    Isn't 'the arrogant ******' Microsoft's way though?
  5. lostngone thread starter macrumors 65816


    Aug 11, 2003
    I haven't seen any hard hitting TV or print ads from Microsoft? Do you have any links?

    The Mojave TV ads are tame and the last Zune ad I saw wasn't that aggressive. Some of the Xbox ads are ok but thats just showing off game play.
  6. Unspeaked macrumors 68020


    Dec 29, 2003
    West Coast
    Apple hasn't had a real hardcore commercial since the 1984/Lemmings days.

    It's not really part of their brand identity. They're the colorful, bubbly, aqua, multi-color kid next door. It would really clash with their corporate image to start airing negative advertisements.
  7. JNB macrumors 604


    Oct 7, 2004
    In a Hell predominately of my own making
    Well, maybe since the positive, light messaging has been fairly effective--as in wildly--why would they see any need to go negative?
  8. t0mat0 macrumors 603


    Aug 29, 2006
    Maybe "I want" doesn't get. Nor "we want". Maybe "they want" does, in big enough figures, though "they will want" is probably more a metric.

    Describe what you mean by hard-hitting a bit more? Apple doesn't need to be unnecessarily bullish, presumably? FOr hard-hitting, see Tim Cook's IP quote.

    Anyhow, what's wrong with touchy-feely?
  9. Melrose Suspended


    Dec 12, 2007
    Such sound reasoning.. I see the light also :D

    I think Apple is one of the true power brands - at least, in this generation They aren't stoopid with their marketing. It's really a success story, both for Steve and the company itself, how well it's worked out (albeit I admit driven by the iPod)
  10. macJC50640 macrumors regular

    Jan 19, 2009
    This reminds me of that video on youtube where Steve Jobs was talking about itunes for windows. "Its like giving a glass of water to somone in hell." Bill Gates was sitting right next to him. That's pretty brutal.;)

    Anyway, it does seem that Apple's current advertising campaign is doing well, but I always like to hear some classic Windows bashing! Yeah!:D
  11. Janglo macrumors member

    May 7, 2008
    What's wrong with Greenpeace?
  12. MasterNile macrumors 65816


    Apr 9, 2008
    San Antonio, TX
  13. barkmonster macrumors 68020


    Dec 3, 2001
    Didn't they already do that for years on end now with the "switch" adverts and then microsoft came out with their own tongue in cheek response last year?

    All without mentioning the V word
  14. iowamensan macrumors 6502

    Feb 19, 2006
    Do you honestly like that cartoon? I've tried watching it, and just can't make it through it. The only shows I think are worse are SuperJail and Xavier:Renegade Angel
  15. sharp65 macrumors 6502

    Sep 7, 2007
    You think Apple is "touchy feely" lol. I would hate to be on the other end of Steve Jobs. I'm sure he is a complete jerk to get things the way he wants. Apple isn't a little goody goody company.
  16. i7.920 macrumors newbie


    Jan 31, 2009
    Tieri, QLD, Australia

    Any company as large and as influential as apple is will sell it's soul to the devil to achieve its ends. The corporate world is a dog eat dog kind of place. The "touch'e, feely image" is pure marketing. But rest assured behind the gloss is a very powerful, very calculating very clever team of accountants, engineers and business men, looking for the next acquisition, the next target and the next big thing.

    The spin doctors keep the public on side, while the real game and militant action takes place behind closed doors. Just like any other multi national.


    P,S: Apple got a concrete shower in the mid 80's and has been playing hard ball ever since.
  17. Apple Ink macrumors 68000

    Apple Ink

    Mar 7, 2008
    But then almost all other companies do that... and in reality you actually follow Apple because of these nuances..... so why change these...

    17.920 ^^ dont forget that the devil himself runs Apple (though he's on a sick leave at the moment)...
  18. frankiec macrumors newbie

    May 17, 2007
    You're not going to see it. Modern, mainstream culture insists on passive aggressiveness, political correctness, spinelessness, and touchy-feelyness.
  19. sniper308 macrumors newbie

    Feb 6, 2009
    I think we're moving a bit from PC as the economy deteriorates hahah

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