I'm in the UK. I watch: 1. BBC iPlayer 2. ITV player 3. All4 4. Now TV, with Sky TV etc 5. Amazon Prime 6. Netflix No-one device offers all of these. At the moment I have Amazon Fire TV, which is excellent but which only covers items 1,2, 5 and 6; and the Now TV box, which is bloody awful, but covers items 2, 3 and 4. I did have an Apple TV (ver 3) but it was too clunky and was only really good for AirPlay. The new Apple TV will in principle do all 6, if you include AirPlay from an iOS device. But then Siri doesn't cover Amazon Prime, so I'm still going to want to use Fire TV for that, probably. You can pay to remove ads on the ITV player iOS app, but not on the Fire TV app. BTW if I'm not into gaming and don't have a 4K tv, is there any point getting the new Amazon Fire TV?