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It is an insurance product. It isn't available in every country. It sounds like it isn't available in yours.
Shame, because even when I try from Apple.com I don't manage to buy it and the resellers here just offer AppleCare for Macs and iPads.
 
Apple.com is their US website.
I know, but even when I try from the local website, click AppleCare and then iPhone then it directs me to the US site and says I'm not able to purchase it + resellers don't sell it.
 
I’d contact Apple to find out more as to the why part. And no, they won’t sell insurance from one country into another.
 
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