Why can't iTunes add .avi, .mkv, or other non-Mac formats?

Discussion in 'Apple TV and Home Theater' started by ImperialForces, Sep 3, 2012.

  1. ImperialForces macrumors member

    I'm just inquiring as to the reasons why a global master-program like iTunes can't do basic things that a third party indie dev can do. It sure is time consuming and annoying to do it manually...

    Thanks for the input.
  2. Intell macrumors P6


    Jan 24, 2010
    Because they can't be played on the devices iTunes syncs with or server content to. Even QuickTime, the video playback handler of iTunes, cannot playback those formats without an additional plugin.
  3. omni macrumors 6502

    Jan 20, 2008
    Because wasting your time to do it manually and annoying you is the price you pay for downloading illegal content.

    Even piracy has a price you must pay.
  4. Mrbobb macrumors 601

    Aug 27, 2012
    Because Apple wants u you to buy EVERYTHING from iTunes, plus avi being a Microsoft (the devil) creation.
  5. heisenberg123 macrumors 603


    Oct 31, 2010
    Hamilton, Ontario
    get a program that allows you to put a bunch in que and convert them while your sleeping

    i use smart converter pro, it was a few bucks im sure there are even free programs that do the same thing
  6. Menneisyys2 macrumors 603

    Jun 7, 2011
    Come on - most of us video geeks purchase our BR discs and not bother with Apple's substandard video quality and almost complete lack of subtitles (closed captions). And we DO suffer from not being able to play back the native output of MakeMKV, the best BR ripper tool, without additional conversion.


    Yup, this (to force people to purchase flicks from the iTunes Store instead of ripping their own BR or DVD discs) is one of the main reasons. The other is their not wanting to support other codecs because of the hurdles and incompatibility issues involved. The latter can, to some degree, understood.

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