Why did apple discontinue printers?

Discussion in 'Mac Accessories' started by wellander1, Aug 14, 2019.

  1. wellander1 macrumors regular

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    Prescott Az
    #1
    I am wondering why apple discontinued their printers?
     
  2. wardie macrumors 6502

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    Aug 18, 2008
    #2
    Not part of the strategy to turn around the company when Jobs took back over again in 1997 I think.
     
  3. wellander1 thread starter macrumors regular

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    Apr 30, 2019
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    Prescott Az
    #3
    But I loved their printers paired well with macintosh computers.
     
  4. Ledgem macrumors 68000

    Ledgem

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    Hawaii, USA
    #4
    I had forgotten that Apple even made printers in the past.

    These days, printers are pretty much "plug and play," even with Macs. I don't know that there's a reason for Apple to make their own. In general, it seems as if Apple was building up a number of products to have a full "ecosystem," and slowly they've been letting them go.

    I'm still a bit sour over Apple's discontinuation over their router line (AirPort and AirPort Extreme). It's not that routers today aren't "plug and play," I guess, but Apple had made it so incredibly easy to set up and administer, even from iOS devices... other router companies haven't exactly stood still, but so far I haven't seen anything that came close to the ease of administration of the AirPort. It was a nice perk of having all Apple devices.
     
  5. throAU macrumors 603

    throAU

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    Perth, Western Australia
    #5
    Because other people specialise in them and get better economy of scale for pricing and R&D, there's no need for apple specific printers, etc.

    USB / network printers work with anything. There is zero need for an apple printer any more.

    This is something apple need to keep in mind regarding the rumours they are going into the car business. It isn't their core market, they have NFI what they're doing in that market, and shouldn't bother (IMHO).
     
  6. nicho macrumors 68030

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    Feb 15, 2008
    #6
    I'd love to see a tie up with BMW. BMW Apple Car

    and...

    wait for it...

    drum roll please...

    let's get excited...

    woooooo...

    keep it coming...

    BMW Apple Car Mini.
     
  7. maflynn Moderator

    maflynn

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    #7
    They were not making profits - simple.
     
  8. nicho macrumors 68030

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    #8
    I'm sure that's not quite true - or it's not always simple. Apple have discontinued plenty of things that were profitable, the problem being that a tiny bit of profit might be taking a lot of resources to make - resources that could be more profitable working on other projects.
     
  9. maflynn Moderator

    maflynn

    Staff Member

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    #9
    So what your saying is the cost of the overhead meant they were not making much money. Kind of what I was saying. Resources, are salaries, people, materials, so all of the overhead needed to run a printer line was more then what they were pulling in, i.e., losses vs profits.
     
  10. ducknalddon macrumors newbie

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    Aug 31, 2018
    #10
    Their PostScript printers were great although you always got a faster processor for less money with the QMS equivalent.
     
  11. Fishrrman macrumors P6

    Fishrrman

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    Feb 20, 2009
    #11
    "I am wondering why apple discontinued their printers?"

    Probably not enough money (profit) in it for them.

    Next question....?
     
  12. Banglazed macrumors demi-god

    Banglazed

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    Cupertino, CA
    #12
    The same reason Apple discontinued their print service and routers.
     
  13. nicho macrumors 68030

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    Feb 15, 2008
    #13
    I guess. I was more suggesting that, after all those costs were taken into account, they would have turned a small profit - but then other factors come into play like there only being so many engineers for hire, campus space being limited, manufacturing partners expertise.

    If a division has costs of $1,000,000 and revenues of $1,100,000 they’re turning a profit. But what if those same people could be making $2m or $50m?

    And then the Tim Cook stuff comes in. What if their current output necessitates a specific manufacturing partner. But by changing their focus and making something different, that partner can be dropped and the other manufacturing partners can bid to build the new thing. It might even share parts or processes, making many things more efficient or cheaper.
     

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12 August 14, 2019