Why did Apple launch the new AW with so little stock?

Discussion in 'Apple Watch' started by richpjr, Sep 18, 2016.

  1. richpjr macrumors 68030

    richpjr

    Joined:
    May 9, 2006
    #1
    Seems like a lot of stores got no stock and Best Buy and Target got little to no watches in. Why launch now with no product available? It's not like waiting a month until there was enough to meet the launch need would kill holiday sales or anything. Instead you have a bunch of annoyed customers in what is shaping up to be yet another botched product launch.

    Avoidable problem.
     
  2. Relentless Power macrumors P6

    Relentless Power

    Joined:
    Jul 12, 2016
    #2
    Apple has not confirmed anything as to why. When the first Gen Watch launched, this was a very similar occurrence. My guess is the stock will be caught up in the next month.
     
  3. nippyjun macrumors 65816

    Joined:
    Jul 26, 2007

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