1)Ecosystem. It's great I can send messages from my iMac if my iPhone or iPad is on charge.
2)Apps. Although the competition is catching up, the App Store (in my eyes) is still unrivalled.
3)Camera. It'll never replace my DSLR but the camera on the iPhone 5s is their best to date. I've taken some amazing low-light shots recently.
4)"It just works."
5)Updates. Whereas some of the competition seem reluctant to roll out new software for models that are just a shade over 18 months old at least Apple do let select models gain some new features (even if they don't perform smoothly, which is a shame.)
2)Apps. Although the competition is catching up, the App Store (in my eyes) is still unrivalled.
3)Camera. It'll never replace my DSLR but the camera on the iPhone 5s is their best to date. I've taken some amazing low-light shots recently.
4)"It just works."
5)Updates. Whereas some of the competition seem reluctant to roll out new software for models that are just a shade over 18 months old at least Apple do let select models gain some new features (even if they don't perform smoothly, which is a shame.)