My brother does a lot of video editing and I was thinking of getting him a display and I'm obviously a fan of apple products but was wondering why I would chose the Apple display over other like so many of you have
If you have a Mac laptop with thunderbolt, you can use the ATD (not ACD) as a thunderbolt docking station. No other monitor provides that set of features. Trying to replicate that would mean purchasing a Delkin thunderbolt dock ($399) when they are released next year.
The ACD/ATD units have very good sRGB (narrow gamut) screens. Some folks want a less glare. The new iMacs will evidently have a lower reflective screen. With luck there will be a new ATD early next year based on the new iMac screens.
That one response says it all for me. Bought my 27" ATD at the same time as my MBP because, with all other specs being equal, the additional ports and power supply features bridged the price gap with other brand name monitors. Plus, since they were purchased together, the monitor is covered under the APP.
Does your brother have a thunderbolt-equipped Mac?