Why didn't Apple buy Sennheiser?

Discussion in 'Apple, Inc and Tech Industry' started by Morgan Freeman, Aug 15, 2014.

  1. Morgan Freeman macrumors newbie

    Jul 28, 2014
    When Apple bought Beats I was about to kill myself, because Apple said they bought Beats, because they love music.... Well why not buy the best headphone-making-company then?? Sennheiser-headphones has on of the most clear sounds I've ever heard, and Beats is just... bvaaadar....
  2. Ninjuit macrumors newbie

    Jun 29, 2014
    United Kingdom
    Beats has brand appeal. Sennheiser doesn't to the general consumer.
  3. L T macrumors 6502

    L T

    Feb 24, 2013
    You go out and asked any kid what headphones they want, they'd say Beats, that why!
  4. 0000111 macrumors member


    Jul 24, 2014
    I was also originally baffled by their decision.

    I imagine they bought Beats for the execs, such as Jimmy Iovine etc, who have large clout it the music industry. Further, the team at Beats were excellent at making an inferior product (compared to Sennheiser, as you mention) into something extremely popular and chic. Apple would benefit from this not only in their own advertising campaigns (which they're currently fighting an uphill battle against Samsung), but also for any future accessories such as their purported iWatch.

    Also, the team behind Beats Music, which has received good reviews as a curated music service. They need the help for iTunes Radio.

    Apple mentioned they didn't plan to rebrand Beats headphones as their own (thank goodness), so if anything, Beats headphones might actually increase in quality after Apple's meddling.

    So, it seems Apple wasn't after Beats' hardware at all, but instead their creative team. Apple is best at inventing new product categories and making them insanely popular -- the copiers gain an edge on them in a matter of years (though Apple still maintains their edge through their devotees and high profit margins). By buying Beats' creative team and advertising capability, it should let them stay at the top of their game.

    Or something like that.
  5. bigjnyc macrumors 603


    Apr 10, 2008
    Most people don't even know what Sennheiser is.
  6. Jimmy James macrumors 601

    Jimmy James

    Oct 26, 2008
    Apple wasn't interested in headphone quality. They were looking for music services and marketing.
  7. ronaldhennessy macrumors member

    Jul 11, 2008
    Wait a minute. You want to KILL YOURSELF because Apple bought a Headphone company?

    Give me a break. It's not like Apple is buying Satan.
  8. phrehdd macrumors 68040


    Oct 25, 2008
    I would imagine that the vast majority of music sales from Apple's store sit with a younger demographic. This is the same demographic that is a bit less about accuracy and quality and more about bass and punch. The latter is exactly what Beats offers and has 'street cred.'

    I own 2 Senns and B&W P7 and none of them sound the same but each work quite well with certain audio. Strange enough, I find that Apple's own earpods along with the HD Dirac app do quite well in a pinch or where headphones simply would not be a good fit on the road.

    If I listened to bass and beat heavy music, I would say many of the Beats offerings are a reasonable fit. Then again, I can always add "thump" to my music while using the above mentioned solutions.
  9. jeremysteele macrumors 6502

    Jul 13, 2011
    Although, gotta admit, that would be pretty awesome. Just think of the headlines:

    "We made a deal with the devil"


    I'm actually kind of happy Apple didn't buy Sennheiser. Apple (like most corps) has a bad habit of destroying most of the products and services they buy.
  10. EM2013 macrumors 68000


    Sep 2, 2013
    Is it really that serious? :rolleyes:
  11. chown33 macrumors 604

    Aug 9, 2009
    descending into the Maelström
    "Apple Buys Beast".
  12. Rogifan macrumors Core


    Nov 14, 2011
    Apple doesn't care about headphones. The fact that Beats crappy cans make a lot of $$$ is just a bonus.
  13. Plutonius macrumors 604


    Feb 22, 2003
    New Hampshire, USA
    The name is too hard to spell :D.
  14. mcdj macrumors G3


    Jul 10, 2007
    This year, maybe next year too, but ultimately it's a fashion brand, not a serious audio company, though I suppose Apple has become that too.

    Eventualy, people will get sick of the Beats design, the logo, the boomy sound... Dumb buy in my book.
  15. Premium1 macrumors 6502a

    Jan 26, 2013
    Because they bought them for brand appeal and to target their target audience which is the younger generation which seems to love the sub par over priced beats headphones
  16. roadbloc macrumors G3


    Aug 24, 2009
    Who even says Sennheiser is for sale? You can't just throw money at something and expect to own it. That aside, Sennheiser isn't a hot consumer brand like Beats. Apple couldn't actually give two ***** about headphones, just how they can sell them.
  17. Tsuchiya macrumors 68020


    Jun 7, 2008
    I figured the headphones were a bonus, the main appeal was the Beats Music service which had gained some traction.

    A Sennheiser purchase wouldn't have made sense, the headphones themselves are not a priority for Apple.
  18. Jessica Lares macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    Beats makes consumer products, and only consumer products. Sennheiser makes some consumer stuff, but the majority is pro recording and studio use.

    And no, they weren't for sale.
  19. Meister Suspended


    Oct 10, 2013
    Jessica hits the nail on the head.
    beats is just a very expensive consumer brand.

    In the recording industry noone in their right mind would use those headphones.
    Want the best of the best get b&w ;)
  20. jolux macrumors regular

    Aug 9, 2014
    It was an acquihire, plain and simple. They got the good music service and a good brand to maybe put some great products behind at some point.

    Let people buy what they want. As long as you can find a way to make yourself feel superior, you're still an audiophile.

    How is Apple a fashion brand?
  21. D.T. macrumors G3


    Sep 15, 2011
    Vilano Beach, FL
    That seems more like an acquisition for Google.

  22. satcomer macrumors 603


    Feb 19, 2008
    The Finger Lakes Region
    Because Sennheiser doesn't a streaming technology that Beats have. Plus the Beats have a founder with Huge music industry influence.
  23. Meister Suspended


    Oct 10, 2013
    this is ****ing hilarious. Because google would, if they could :D
  24. mwa Suspended


    Jun 3, 2013
    Memo: A Slower Seesaw!
    The #1 reason would seem like streaming.

    This is inestimably sweetened by the wide brand appeal that Beats enjoys, despite questionable audial quality.

    I personally, were it simply a matter of quality, would ask: Why didn't Apple buy AKG? Them are some good headphones.
  25. 0098386 Suspended


    Jan 18, 2005
    What would the problem be if they did do that?

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