Why didn't Apple include...

Discussion in 'iPhone' started by burp43, Jun 26, 2010.

  1. burp43 macrumors newbie

    Jan 15, 2008
    ...the black or white bumpers from the start, and just charge for the colored ones? All of this BS could have been avoided.
  2. LoganT macrumors 68020

    Jan 9, 2007
    It's probably because it actually has nothing to do with the bumpers or putting a case on it. Some people are having the antenna issue even with bumpers on.
  3. lawrence32 macrumors member

    Jun 18, 2010
    Not everyone would have used it. You still would have seen people upset.
  4. br0adband macrumors 6502a


    Aug 29, 2006
    Because they are obligated to maximize profit on everything they sell, so including the bump case would bring the iPhone 4 profit margin down by a small amount overall, while selling the bump case as an individual optional product as they are doing could be giving them 14,000% interest or more, who knows.

    Can't be more than $.15 to $.20 to make one in the mass quantities they're having made, so it's insanely great profit on it which looks damned good on a quarterly report breakdown. :)
  5. Arran macrumors 601


    Mar 7, 2008
    Atlanta, USA
    Maybe if the phone came with a bumper, Apple couldn't have claimed it was, "The thinnest smartphone on the planet", at WWDC?

    And even if it remained the thinnest with the bumper, it doubtless would have dented the impressive 24% number in this slide:

    Attached Files:

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