I never heard of Hermès until the AW came along. I don't even think I'm a target for their marketing as I am male. I know all leather bands, last only 2 years maybe 3, if you wear them everyday, because they start to smell. I doubt even their high quality leather bands can avoid being smelly after 3 years of everyday wear. Their marketing is so good I don't even know how they got to me. The Hermès faces are nice, they give it an almost analog look like you're wearing a real mechanical watch. But the Apple face that came with AW3, I think it's called the Explorer, the one with green dots indicating cellular strength is a good looking analog face. What did Hermès do to me with their subliminal marketing??