I just don't understand the rational of people not backing up their iPhone or iPad. Well their iOS devices. Why? Cost of space is not an issue with the cloud. 12 bucks a year. How much do people spend on buying junk food or silly starbucks drinks a year. 50GB for 12 bucks a year. I keep seeing post after post online about people breaking their phones, losing it and no backup done. Why? Are you guys that cheap or just clueless?