Based on what I've heard, "the iPhone" seems to be more common than what Apple intends it to be ("iPhone").
I don't claim that I know what I am talking about. I just enjoy a good discussion.
I am the type of person who like to question everything. When you say that there are "proper ways" and "the grammar we consider to be correct," doesn't it sounds like the rules we make up as we go to bring order to society? I don't mind some order. I bothers me to see "its" and "it's" get mixed up all the time.
But on a a philosophical level, I think our thoughts are greater than our language can depict which in turn is greater than the confinement of our grammar.
If there is a good reason to break the rules because the rules don't cover the situation, then we should do it. That's what make us human, not robots.
How am I'm misusing OCD? I'm OCD about proper grammar, and saying iPhone the way they do does not sound grammatically correct.
So it seem you are saying that the Jobs directive was to not commit a grammatical error.
Based on what I've heard, "the iPhone" seems to be more common than what Apple intends it to be ("iPhone").
Grammar certainly has a lot of BS rules...
Yes, because grammar comes from language usage patterns, not the other way around.
Our ancestors didn't sit around and discus sentence structures. "Hey, I think a sentence should consist of subject-verb only if the verb is intransitive otherwise it should be subject-verb-object."
The way grammar comes about is not much different than a bunch of kids playing games. We try to find a pattern that explain how things operate because there seem to be patterns in speech. But these patterns are more complex than our simplistic rules can cover, so we add exceptions.
Does it seem to you that there are more irregular verbs than regular verbs? That proves my point.
Memories are short, I guess.
This is a specific marketing and Apple culture choice that was made by Steve Jobs himself back in the 80s when the original Macintosh was launched. He wanted it to be a truly personal computer so he directed his staff to refer to it and market it as "Macintosh," not "the Macintosh."
This is well documented Apple history and it's exactly why Apple continues to refer to their products in this way.
For example, I say things like "I got an iPhone" Or "An iPhone can do this" or "My iPhone is over there."
Yet I hear a lot of people, and read a lot of articles/forum posts, where people refer to an iPhone as if it were a person. They say things like "I got iPhone" or "iPhone does this" or "iPhone is the best phone"
Am I missing something as to why it is referred to using a proper noun, as if it's a person? Whenever I hear it, it sounds grammatically wrong as well as a little pretentious.
Here's a perfect example of an article that came up in my newsfeed:
"Ed Bott switches to iPhone"
http://www.imore.com/ed-bott-switches-iphone-6-plus
It should be "Ed Bott switches to the iPhone" or "Ed Bott switches to an iPhone"
Yup. Language evolves not only through use but misuse as well.
They say things like "I got iPhone" or "iPhone does this"
Memories are short of a marketing campaign from 30 years ago??
I've never once heard someone use it in that way...that is just terrible english and they probably don't know better/english is not their first language.
Doesn't bother me near as much as when people say/write "Apple are..."![]()
Yup, Apple is not plural. And it's infuriating when you see it used over and over in these forums with no one to correct them.
Yes, because grammar comes from language usage patterns, not the other way around.
Our ancestors didn't sit around and discus sentence structures. "Hey, I think a sentence should consist of subject-verb only if the verb is intransitive otherwise it should be subject-verb-object."
The way grammar comes about is not much different than a bunch of kids playing games. We try to find a pattern that explain how things operate because there seem to be patterns in speech. But these patterns are more complex than our simplistic rules can cover, so we add exceptions.
Does it seem to you that there are more irregular verbs than regular verbs? That proves my point.
they treat iphone like a platform, not a phone.
It's a REGIONAL variation. In the UK "Apple are" IS correct. Since this site is not limited to members in the USA it goes without saying that you'll see various regional usages employed here.
Yes, but the marketing language reflects the fact that they think of all of their products as INDIVIDUALS, not THINGS. iMac, iPhone and iPad. Not the iMac, the iPhone and the iPad.
I dunno, first page I brought up doesn't really seem to cohere to this theory:
https://www.apple.com/imac/design/
Sit down in front of an iMac
The first iMac was a revolution
with the iMac design
but this iMac wouldn’t be possible
the iMac display
I totally understand regional spelling in regards to things like colour/color, realize/realize, but plurality versus singularity? That makes no sense.
Good job, Sherlock. You found marketing inconsistencies in some of the voluminous materials of a multi-billion dollar company.
No one said Apple was consistent about it. They break this "rule" all the time.
Well this is the front page for iMac, but whatever, stay safe in the wind tonight.