I've read a few posts about people complaining iMacs are expensive. How they can get a high end CPU/tower for around $700 plus a monitor, all for $1000-1500 less than the high end iMac. I've seen competitor All in Ones, and they aren't cheap. Most of the 21-23 inch 1080P models with similar "specs" as the 21 inch iMac cost around $1000-1200 and they aren't as well design as the iMac. And probably the only 23 inch that comes close to the 21 inch iMac, the HP spectre all in one costs around $1299 itself (same or very similar specs withou the an optical drive either). Same with the 27 inch All in One. Actually Dell probably has the only comparable All in One as the Apple iMac (in terms of resolution). And Dell's models are "clunkier, thicker". They still run around $2000 and up to $2500 for the high end Dells. In my opinion, iMacs probably represent the greatest "value" of all of Apple's desktop/laptops. It isn't cheap but it's by far the most affordable of Apple's computers compared to their competitors.