I'm managing to cling on as an Apple consumer even after Jony & Tim have tried really hard to push me away: 1) Every iOS since iOS7 has utterly destroyed my enjoyment of my iPhone due to all the forced changes for the sake of change. RIP "it just works." 2) iTunes 12 and every version since has made me want to throw my monitor to the ground weekly. 3) iOS Music app has forced me to buy an SDD iPod classic. Congrats Jony. 4) The new User Community Forum's white-space-wasting format is downright awful and much less user-friendly. (See #7) 5) The dumbified-down OS's after Mavericks has forced me to stick with Mavericks on my MacBook Air for the past few years since I detest the look/feel of the flat interface. 6) I've almost come to peace with how my iPad Pro wastefully uses the available real estate to arrange icons no differently than an iPad mini. 7) MAKING EVERYTHING SO ALL-WHITE AND BORDERLESS WITH LIGHT GREY HARD-TO-READ LOW-CONTRAST FONT IS UTTERLY MADDENING. (See #4) 8) Killing one of Apple's most impressive (IMHO) functions. RIP Magsafe. #changeforthesakeofchange #formoverfunction (hate hate hate that!) 9) I could go on but why bother. Apple. Doesn't. Care. What. The. Consumer. Thinks. But there's something about the new commercials (the guy screaming "ghosts" or the girl being accused of job-hunting at work, etc. LINK) that feels so un-Apple-like and even amateurish that I can't watch them without wincing each time. Plus, not all of us are obsessed with tweeting our every thought; thus, the Twitter angle is further distancing to someone like me. And it's not just how the message is delivered but also the message itself: Trying to convince the consumer that it believes iPad Pros are better than a computer is asinine, since Apple....still sell laptops, while...overlooking the absolute importance of having a trackpad/mouse option since touch will never fully replace them while...still not introducing a combo-iPad-Pro-MacBook with 15+ hour battery life but instead clinging to introducing more thin, more fragile, and more user-unfriendly products every 12 months, which...are slowly but effectively convincing me that tomorrow's Apple will just not be for me at some point. But does anyone else hate or love the new ads, and/or see a distinct difference from the ads of old? I feel like these commercials are what a snarky 17 year old might come up with in the 30 seconds an hour his face isn't buried in Facebook/twitter, while also revealing Apple's further inability to know what the customer wants by calling the iPad Pro as being better than a computer.