Curious I was reading an article and someone had a very good Point. Especially since the Next IPhone and next iPads will be more Poiwerfull than a lot of PCs in use today. Why do we still need to Sync with iTunes just build the full featured program right into iOS. I'm kinda curious (non-engineer here)… the next iPhone/ iPad will probably be 2-5x more powerful than the last one… it will be as powerful as many tablets/laptops… so why can't they build the full iTunes app right into the phone? Yes, we can download apps right into the phone right now but we still have to transfer our own songs/recordings (that aren't purchased from the iTunes Store) into the desktop iTunes program and then sync it with the iPhone, right? (I have a iPhone 5, and yeah it needs to be upgraded but the point is I believe the higher models still can't bypass the desktop iTunes program) After all these years we still can't upload our own songs/recordings/videos directly into the phone like the drag/drop function of Windows. Also I Remeber buying my First Apple product the iPad Nano Color ( September 2005) and iTunes laughably has not changed in functionality heck since even before then.