Sound okay, oo, nice. Then you look at the price and see what you could get for the same amount and the smile, if there was one, turns blah.
Mmm not really. Even their top of the range systems aren't proper hifi, even to the same degree as budget hifis.
I guess their PA stuff is good, but Tannoy is so much better.
Again, not really sadly. The 802 was an innovative solution to the issue of poor sound distribution at the time it was introduced, but it's now massively out of date and sounds less than average when you start pumping music through it. On top of that, it looks hideous, isn't built particularly well and is an absolute bugger to drive (92dB/1w/1m?!? wtf?). It also involves more hassle than normal speakers due to the necessary EQing which must be added to make the speaker at least acceptable sounding. Very poor technology.
The 402 is even worse. You can't get any kind of specs for it whatsoever. Oh, did I also mention, the 402 and 802 price tag isn't exactly for those on a budget either.
In case you hadn't noticed, I have a much stronger dislike for their PA kit than their consumer kit.
Headphones? try Audio-Technica or AKG, Sennheiser, or Shure. Speakers? not my speciality but I think that any B & W would blow them away, and those are really pricey. Or Tannoy, or Avant, or nice Cambridge Soundworks, or Klipsch. Looks? B&O is quite nice, though I think overpriced, still. Computer speakers? Blue Sky. Home theatre? What about Yamaha? just to start. I just don't see any reason why one should buy Bose. And those people who say 'I've got stuff that's better than you because it's Bose' soooo annoy me.' They aren't the best but cost enough to be. rant over.
B&W aren't really pricey. 684s or even 685s will blow a pair of 901s out of the water. 686s are still noticeably better, and they cost £270.
There are tonnes of manufacturers making speakers which will easily wipe Bose's offerings. B&W (obviously), JM Focal, Polk, ProAc, Dynaudio etc... the list goes on, and most of them have products in their range which are far cheaper than Bose's products, sound much better, are built better and in a lot of cases, are just as discreet visually...