Why do you like Apple?

Discussion in 'Apple, Inc and Tech Industry' started by annai, Apr 20, 2010.

  1. annai macrumors newbie

    Joined:
    Apr 20, 2010
    #1
    Hi!
    I'm studying customer loyalty and is therefore curious about why you all love Apple. What is it about the brand that makes you stay loyal to it? Is it because of something more than just good products? Tell me! :)
    /anna
     
  2. iBlue macrumors Core

    iBlue

    Joined:
    Mar 17, 2005
    Location:
    London, England
    #2
    Why not put in the work and search the forum? This question has been asked many times a variety of ways.

    To answer your question specifically, I'm not loyal to any company/brand. I'm loyal to what I want, be it tech or whatever. If Apple can't give me what I want, I'll go with another brand that can.

    I like my Macs and my iPods but currently I am not interested in the iPhone Operating System and the products that come with that. They simply don't suit what I want in tech. Nothing more, nothing less.
     
  3. AV8TOR macrumors regular

    AV8TOR

    Joined:
    Mar 8, 2010
    Location:
    Fort Worth TX
    #3
    Just like iBlue I too am not a brand loyal customer. I however base my purchases on my return from the products I purchase. Apple puts a lot into Industrial Design and that is something I value a lot. I also like the fact that hardware and software is from one source.
     
  4. maflynn Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #4
    For me their products work with a minimum of fuss.

    You pay a premium for apple products but they generally don't disappoint. I'm not loyal to apple products per se, in that I choose the best product that will fit my needs. They may be a Nexus One android phone over the iPhone or the HP Slate over the iPad but so far I've found that apple products are generally superior to their competitors.

    There is a downside, especially with their idevices. You need to buy into their walled garden approach, you have less options and freedoms with them, but that also makes them work better and are better integrated with other apple products.

    I like the idea that I don't need to worry about viruses and malware, but then I also run linux which provides the same level of security.

    All in all, they make a good product and as long as they continue, I will be buy them.
     
  5. calb macrumors 6502

    Joined:
    Mar 12, 2009
    Location:
    UK
    #5
    I just like the way they work. Sure there are limitations, but none preventing me from just getting down to the task I want to do.

    I've used plenty of touch screens, but Apple simply nailed the best implementation. As for the computers, I much prefer spending time looking at and working with something beautifully designed. Yeah, I'm a young impressionable student and style does play a significant part.
     
  6. H00513R macrumors 6502a

    H00513R

    Joined:
    Mar 12, 2010
    Location:
    Indiana
    #6
    I love the integration of services/products, their reliability of products (and with AppleCare their desire to make things right for a reasonable price), the OS and the fact that they aren't enamored with always being the latest/greatest in respect to speed. They actually put more thought into their products than that. They will also do what they thing is right for the direction of their products instead of chasing the mainstream thought. They are the innovators, not the followers.
     
  7. *LTD* macrumors G4

    *LTD*

    Joined:
    Feb 5, 2009
    Location:
    Canada
    #7
    What he said.

    By the way . . .

    Perfect timing.

    http://forums.macrumors.com/showthread.php?t=901027
     
  8. danielcox macrumors member

    Joined:
    Apr 19, 2010
    #8
    As above, I don't like a lot of things Apple does but I think some of their products are great and the design is top notch on everything. Even their keyboards don't suck anymore.
     
  9. instaxgirl macrumors 65816

    instaxgirl

    Joined:
    Mar 11, 2009
    Location:
    Edinburgh, UK
    #9
    With the laptops it's all about design.

    Light, thin laptop with excellent battery life and enough power to fulfill all the common computer uses? I can't bring myself to buy anything else. I just replaced one that's lasted problem free for 5 years. I don't know anyone else who's had a laptop last that long.

    I bought iPods because they were the best at the time. I'm used to iTunes now and can't be bothered moving everything so I'll stick with them. Last time I bought an mp3 player plenty other manufacturers were only making their software for pc, which kinda locked me out as well.

    My iPhone's the only phone that hasn't infuriated me at one time or another. Basically I like the OS but I'm not obsessive about it. I like it, it works and I'll keep using it until it stops working, I don't need a new one every year though.
     
  10. BobRichards macrumors regular

    Joined:
    Apr 11, 2010
    #10
    Well, I personally just started using apple products not too long ago. I am in love with every piece of apple equipment I have. They build them with both style and quality in mind, and they all are extremely convenient.
     
  11. zap2 macrumors 604

    zap2

    Joined:
    Mar 8, 2005
    Location:
    Washington D.C
    #11
    I'd say the ecosystem, things work very nicely together, and thats something which saves me time.

    That said, for something, the ecosystem isn't enough, with the iPhone, I went to the Nexus One until we get multitasking(which is sooN)
     
  12. McGiord macrumors 601

    McGiord

    Joined:
    Oct 5, 2003
    Location:
    Dark Castle
    #12
    I don' t love :apple:, I love their products.
    Since I learned to program using an apple II+, nailed all my homework as a kid in a MacPlus, and played the most fascinating computer games: DarkCastle, Beyond Dark Castle, Lode Runner, Ancient Art of War.
    Browsed the internet on a Mac IIci to find the books I needed in 1996 to complete my University investigation, and prepared my book report.
    Used my iPhone to travel easily around the world, and solve many day to day situations...I love them, their products.
    Once you have a nice experience with something you start to like it, and then love it to the point that you are 'trying' to convince others that they are better...you become an evangelist of them.
     
  13. macgeek18 macrumors 68000

    macgeek18

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    Sep 8, 2009
    Location:
    Northern California
    #13
    I love the hardware,I'm a hardware guy,I didn't even really know much about software till I got a Mac,and the OS is amazing,and the hardware is top notch.I love my MacBook late 09 to death.And Apple is the first company to build an all in one computer,and an aluminum bodied laptop.I just love the hardware I guess,and the software as well,I really hate using Windows after going to Mac and using Leopard and Snow Leopard.
     
  14. [DL] macrumors 6502

    [DL]

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    Louisiana
  15. DesmoPilot macrumors 65816

    Joined:
    Feb 18, 2008
    #15
    Here's my story that no one will probably read: Personally I like Apple because I find they're products and service reliable, and when they do fail or go faulty, Apple is right there to back you up with speedy service. Sure you get great service/support on the PC side of things, but I find it not as friendly or as speedy as Apple's.

    Used to be a huge Apple fan boy in the G3 and G4 days, such a nostalgic time for me as far as computers go. G5s were great for a while, until the problems reared their ugly heads, I'd say towards the end of the G5 era my love for Apple started to diminish (that's not to say I started to dislike Apple, but my fanboyish enchantment with them certainly died).

    My computer-enthusiast curiosity and hunger to play real games fueled me to build my own PC for games only (built my first PC in 2002/early 2003). After toying with it for a month or two I realized Windows - XP at the time - wasn't all that bad (of course it would be years before I would use Windows as a main computing experience, still loved my G4 at that time and each new release of OS X was jumping leaps and bounds), of course I found it not anywhere near as nice to use as OS X; but it definitely wasn't anywhere near as bad as I expected.

    These days the only Apple products I buy are their laptops and iPods (Should be noted that iPods are still the only MP3 players I've owned). Though I use my custom built PC with Windows 7 Ultimate as my main machine (which btw I quite like, I find W7 to be a great operating system), I still have all my sensitive stuff (the "I can't stand to lose" stuff ie Music/important documents) on my MacBook. Personally I buy and will continue to buy Apple's laptops for a couple reasons, they're reliable, build quality is great and the ability to run both OS X and W7 on the same machine is amazing. In the end I guess I continue to like Apple because they're reliable, sure they're quite overpriced, but they're reliable.
     
  16. Plutonius macrumors 604

    Plutonius

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    Feb 22, 2003
    Location:
    New Hampshire, USA
    #16
    I actually prefer oranges or bananas unless it's in a pie :p
     
  17. duncyboy macrumors 6502a

    Joined:
    Feb 5, 2008
    #17
    What I love about my iMac?

    I always built my own PC's but I had a lot of reliability problems with Windows (LONG story) and so I switched. I've had my entry-level, late 2007 20" iMac for 2 years last month and it's never let me down. Perhaps four or five occasions where a 3rd party app's locked up and I had to reboot. And when I did an upgrade-install of Snow Leopard I had problems and had to do a 'proper' install. Otherwise it's been hassle free.

    Yes, you do pay a premium for Apple products but it's not ALL the 'Apple Tax'. I'm a firm believer in 'buy crap, buy twice'. I spent £800 on my iMac and I couldn't have built a PC with all the plus points of it for that much. Not this small, stylish, quick, feature-filled or quiet. That's the key one. I can keep the iMac running 24/7 in my room and I can't hear it. I spent a small fortune on PC's with companies like Zalman trying to make them whisper quiet.

    The way I see it my iMac has cost me £400 per year of ownership- that's roughly what I would've spent on part-by-part upgrades for a PC, so there's no real Apple Tax for me.

    Sorry for the long post, I'm not a fanboy or a brand-loyal person by any stretch of the imagination but if a company supplies a quality product for a good price I'd rather spend £800 to £1000 every four (or more) years than £450 every year.

    Put it this way- this isn't a dig at PC's or Windows or any particular company, more a point I want to make about bargain products: a girl at work bought an entry-level Samsung laptop about four years ago for £450. She's had two more new ones since, for roughly the same price. No soon as they're out of warranty something on them has died (seems like optical drives mostly and one had the screen die) so she's gone out and bought another cheap one. Even at £450 a pop she's spent more than me in the last couple of years on her machines.
     
  18. Jonny1989 macrumors member

    Joined:
    Apr 20, 2010
    #18
    im not sure why i like them, to tell you the truth i have not used one before however its highly possible i will be buying the i7 iMac and the i5 MBP. I am going to florida next month so its also possible i could treat myself to a 32gb 3G iPad. My touch broke yesterday too so im either waiting until the next iphone (which im also getting) or get one in the summer if apple do the summer deal again.

    am i an appleaholic? im a 20yo student do i really need to buy everything apple has to offer?
     
  19. Bkxmnr macrumors regular

    Bkxmnr

    Joined:
    Feb 9, 2009
    Location:
    Wichita, KS
    #19
    The short answer: It just works!

    The long answer: I purchased a Canon Vixia camcorder a year or so ago. The windows-based editing software that shipped with it was a trainwreck. It wouldn't import videos properly and had counterintuitive editing. It was so bad my kids quit using the camera. After I got my Mac Mini, my son asked me what would happen if he plugged the camcorder into it. I him to give it a shot. Within minutes he had made a movie with iMovie. So like I said, it just works.
     
  20. thejadedmonkey macrumors 604

    thejadedmonkey

    Joined:
    May 28, 2005
    Location:
    Pennsylvania
    #20
    I liked Apple because you paid a premium, but everything just worked, and Apple was basically a single vendor who would support the hardware, OS, as well as most of the software I use.

    Then Apple dicked me over, and as a consumer I felt cheated as though Apple was just out to get my money and unwilling to provide proportional support for the price I paid, let alone adequate support at all. I get better support from Dell, and Dell charges about 1/2-1/4 less for what I want.

    The turning point for me was when an AppleCare supervisor literally was shouting at me over the phone. No business should shout angrily at their customers, but especially not a premium brand that charges a premium price. Since then AppleCare has been nice to me, I have no complaints, but the RDF is gone, and Apple would never admit that they made a mistake so....

    Thusly, the facade was broken, and I went back to my PC ways. Now that I am no longer blinded, I don't desire Apple products like I used to, and am not loyal. I will not buy a new mac until I need to, for a job. Otherwise Windows 7 is good enough, especially when you consider the huge price difference.
     
  21. SnowLeopard2008 macrumors 604

    SnowLeopard2008

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    Jul 4, 2008
    Location:
    Silicon Valley
    #21
    I think for the price, Apple delivers much more than a similarly priced product. This includes the iPad, iPhone, Mac, iPod, etc. Sure, PC offers something that seems like a lower price, but configuring a Dell to have the hardware I need will quickly raise the price to the Mac range. PCs have cheaper build quality and don't retain value like Macs do. My 3 year old MacBook can fetch roughly half the price it was purchased at. Apple products are also a joy to use, everything is well thought out and not rushed through like Android and Windows. It's also very easy to get customer support, I've gotten both my iPod touches replaced and a MacBook repaired free of charge. Apple isn't perfect but they are closer to any other company, and each year, they win customer service awards, product design awards, etc.
     
  22. j3yq macrumors 6502

    j3yq

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    Dec 16, 2007
    Location:
    Iowa
    #22
    I love the products, To me its worth the money and it looks sexy!
     
  23. Schtumple macrumors 601

    Schtumple

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    Jun 13, 2007
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    benkadams.com
    #23
    I used to love everything Apple made, but with the constant issues of my MBP, and the 50/50 customer service I get at the stores I'm more just buying apple products because I need them for video work, rather than I want to...

    I'd love to get a nice Core i7 Windows 7 laptop with a 2 hour battery, because whilst many of you would scoff at how "unportable" the battery life would make it, it would still outlast this £1400 piece of crap that's been repaired so many times I'm surprised my request for a replacement was recently denied.
     
  24. Melrose Suspended

    Melrose

    Joined:
    Dec 12, 2007
    #24
    I use Apple because of reliability of the OS. I've said many times on this forum how many problems I had with Windows, and since I've been using a Macintosh things have been great. Problems exist, but they're slight and rare in my experience. I also put biiiig emphasis on customer support, of which Apple has been very, very good to me (the one time I had to call... :)). Using Windows, I was demonized regularly by non native-English speaking peoples who bandied me from pillar to post without solving umpteen problems.

    I'm not loyal to the company, I just like quality products. While I like the look of Apple design (second to none), realistically if Windows had just worked I would not have bought a Mac. And since buying a Mac, I'd never buy a Windows machine again except out of necessity - and at that I'd be very picky.
     
  25. Winni macrumors 68030

    Winni

    Joined:
    Oct 15, 2008
    Location:
    Germany.
    #25
    I certainly do not love Apple. The company has an attitude and corporate policies that could easily make me throw up if I wasn't able to narrow my focus down to just the hardware.

    A few days ago, I purchased a new computer, and although I gave plenty of PCs a thorough look, I decided to go for another Apple machine. The reasons for that were rather simple:
    - Design. From all the machines I've looked at, I visually liked the 27" iMac the most.
    - Form factor. I like small machines, and the Imac fits the bill because it's basically just a screen.
    - Low noise level. I cannot tolerate loud machines in my home office, but I still need a certain amount of computing power. The Quad Core iMac provides a good balance of the two.

    I can still run Windows and Linux on that Mac, so except for my previous investments into software, I am not completely locked into Apple's platform. I was very close to switching back to regular PC hard- and software, but the 27" iMac was the best choice for me this time. I love this machine, but I definitely do not love the company that made it.
     

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