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Why does a ceramic watch cost $1,200 while a ceramic coffee cup costs $1.20?

the future said:
As I explained, it is not ALL about that, it's ALSO significantly harder and time-consuming to produce. Whether or not the different material is worth the higher price to you is another question entirely.
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I am not sure I understand the point being made. OP asked a question about a specific price points not why it was higher price in general (which may make sense with your earlier statements). Of course I can only speak for myself, I can't tell what this watch is worth to you or anyone else. I can only say for me I would never pay that much for the watch when its casing is going to last decades scratch-and-scuff free over the internals which would only last a few years at best. That only makes sense for a luxury mechanical watch in my mind.

Your original statement stated that the price was almost reasonable for this watch, I disagreed. Just because Apple decided to utilize a process and material that takes longer doesn't mean I am inclined to pay that much for it. I believe Apple is upselling their watch to that price point simply because they know people will buy it, and using statements such as scratch proof and multiple-day process as justification.
 
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Why does a ceramic Watch cost so much?

Because there are people willing to spend any amount of money on something if they believe that it will elevate their status in the eyes of their peers.
The sad part is, Apple encourages this sort of behavior. Gordon Gekko would feel right at home at Apples new HQ.

Quote from Wall Street: Greed, for lack of a better word, is good.
 
AbsynthMinded said:
I am not sure I understand the point being made. OP asked a question about a specific price points not why it was higher price in general (which may make sense with your earlier statements). Of course I can only speak for myself, I can't tell what this watch is worth to you or anyone else. I can only say for me I would never pay that much for the watch when its casing is going to last decades scratch-and-scuff free over the internals which would only last a few years at best. That only makes sense for a luxury mechanical watch in my mind.

Your original statement stated that the price was almost reasonable for this watch, I disagreed. Just because Apple decided to utilize a process and material that takes longer doesn't mean I am inclined to pay that much for it. I believe Apple is upselling their watch to that price point simply because they know people will buy it, and using statements such as scratch proof and multiple-day process as justification.
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The one and only point I was trying to make is that there are reasons why it indeed costs more to produce the AW ceramic than the AW steel or aluminium.
 
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Aston441 said:
It's there an explanation for this? Is it harder to bake a watch body in a kiln then a mug, or is this just a marketing price difference.
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I suppose you could also compare charcoal briquettes and diamonds. Both products are made from carbon, so why aren't they priced the same? :D

I don't know the particulars of coffee mugs vs. watch bodies, but I do know how fragile a thin walled ceramic (china) coffee cup can be.

In any event, pricing for non-commodity products is seldom cost based. Instead it is based on what people are willing to pay, coupled with the manufacturer's desired production level. Production capacity is often very expensive, and so it's not always as simple as just making more.
 
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