I'd like to have a serious discussion about that. Unless you are Shaquille O'Neal, there are limits to how big a watch can be and still fit on your wrist. So, the vast majority of the uses of a smartphone won't apply to a smartwatch. You won't be using it to play games, view pictures or do web browsing, for example. So why does it have to have a color display? Apple isn't the only company getting this wrong, IMO. Samsung and Motorola also introduced color smartwatches, which have the same problems; no always-on display, no readability while wearing sunglasses, etc. I would like to see Apple introduce a slightly less expensive version with most of the same features, but with an always-on B&W display.