Why does Apple do everything at 10am?

Discussion in 'iOS 8' started by rondocap, Sep 17, 2014.

  1. rondocap macrumors regular

    Jun 18, 2011
    It seems like all of their update releases, and keynotes are always at 10am their time. Any reason for this? They sure like that time, and I am sure it makes sense - just curious if they had any reasoning.
  2. 6836838 Suspended

    Jul 18, 2011
    Erm isn't that obvious?
  3. mabaker macrumors 65816


    Jan 19, 2008
    Because Steve had its first soya latte delivered at 10 AM every morning.
  4. Totally macrumors 6502a


    Feb 22, 2012
    West Coast = Best Coast
    Because Apple is based on the West Coast of the US. 10AM is a very convenient time, everyone is at work. If something goes wrong, the whole team is in the office to help fix it maybe?

    If they released something at midnight, their employee teams would all be sleeping and if something went wrong it would suck til the morning.
  5. cezky09 macrumors newbie

    Nov 23, 2013
  6. kerbero9 macrumors member

    Aug 7, 2008
    This. Give everyone enough time to get work and allows most of the day to be devoted to issues should any arise.

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