Does anyone have any rational explanation why Apple has to shut down its website whenever there is a new item about to be released? As if that is the only way to update the website-- by shutting it down? I think it must be some sort of tradition or superstition within Apple. Also, I suppose it is like the bat signal-- it is a big warning light that gets flashed to supernerds throughout the world- who go on and publicize the imminent release of a product in a way paid advertisements could never do. Any other guesses?