Since I've been trying to decide whether I should switch to the Retina Pro or get the new 13" Air, I've been pondering this single question: why can't Apple offer the Air, in many ways its most modern computer, with a nice IPS panel like it's available in all it's iOS products, iMac, the new Retina MBP, the TB display, the iMac, etc? I just don't get it. I'm not even asking for a higher resolution panel. The only thing I care about is something that looks less washed out than my 2011 Air. Why can I not have this? Just give me a friggin' IPS panel with the same resolution and it'll be the perfect (!) computer for me. It can't be much more expensive and I would gladly pay $500 more for it (while I'm pretty sure it would cost less than $50 for Apple to do this...look at how cheap decent high res IPS panels in 20+ inches sizes are these days...). The only two reasons I can think of why they don't do it is because a) (unlikely) they don't put thought into creating their computers, or b) they want to separate the Air from the Pro, so that the Air doesn't cannibalize the market of the Pro. Any other reasons you guys can think of?