Why does Apple suddenly stop selling the highest storage iPhone when its succesor launches?

Discussion in 'iPhone' started by ErnstStavroBlohard, Aug 20, 2016.

  1. ErnstStavroBlohard macrumors member

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    Jul 2, 2016
    #1
    Apple keeps on selling the low and mid storage models for 100 less, but the top (in this case, 128GB) vanishes.

    Why? And what happens to unsold top storage models?
     
  2. comptr macrumors 68000

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    Arizona
    #2
    They want you to buy the newest iPhone.
     
  3. bniu macrumors 6502a

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    Mar 21, 2010
    #3
    Easy, those who buy the highest capacity tend to be power users and less price sensitive. Might as well steer this crowd to the higher model too.

    16GB users are very price sensitive and are willing to compromise their experience to save a few bucks. Offering an even cheaper model that compromises a bit further may draw more business here.

    I.E., the market for a Ferrari body with bicycle tires does not exist. no one who buys a Ferrari is going to then try to save a few bucks and get bicycle tires for it.
     
  4. bufffilm Suspended

    bufffilm

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    May 3, 2011
    #4
    Probably to spur sales before the price drop.

    If you know that the highest model would be available after the price drop, sales of that model would slow down at least two months before the announcement. By taking it off the table, Apple maximizes potential sales.

    Don't like it? Apple doesn't care.
     
  5. JoeyD74 macrumors 6502

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    Oct 31, 2014
    #5
    I'm betting they just don't make as many of them, like said top end customers will just buy the next model so I'm sure by now they know how many to make and what will be left over.
     
  6. willmtaylor, Aug 20, 2016
    Last edited: Aug 20, 2016

    willmtaylor macrumors G3

    willmtaylor

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    #6
    Resources - They want their manufacturing making more of the newer models and less of the older models.
    Revenue - They want people purchasing the newest and most expensive devices.
     
  7. 12vElectronics macrumors 68040

    12vElectronics

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    #7
    Because the people paying top dollar for an iPhone generally want the latest and greatest.

    Also I'm sure logistically it becomes a nightmare with so many SKUs.
     
  8. Appleaker macrumors 68020

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    Jun 13, 2016
    #8
    Other than the obvious push towards customers purchasing the latest model, it also falls under their assumption that people who buy the last generation phone aren't a heavy user and won't be using that much storage. I think that is wrong, especially in terms of photos/videos.
     
  9. Small White Car macrumors G4

    Small White Car

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    Location:
    Washington DC
    #9
    Right now the cheapest iPhone 6S and the most expensive iPhone 6 are both exactly the same price.

    If there was a more expensive iPhone 6 then they would overlap. You could potentially buy an old phone that costs more than a new phone.

    That's not simple. That's not clear. That's not how Apple operates.
     
  10. joeblow7777 macrumors 603

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    Sep 7, 2010
    #10
    To promote sales of the newer device, and probably because production of the older model is scaled back.
     
  11. eyoungren macrumors Core

    eyoungren

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    #11
    I'm betting you forgot that Apple is a business out to make money and does not concern itself with doing things that are in your best interest.

    It's really easy to forget that in the face of Apple's marketing machine.
     
  12. dragon671556 macrumors member

    dragon671556

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    Dec 29, 2013
    #12
    Depends on your carrier if you are buying from them instead of apple. Right now my carrier-regional but has roaming agreements with Verizon-has all smartphones on sale for 50% including the 128GB. I went to upgrade my phone from the 5s to the 6s during this deal. All they had were 16gb and 128gb. The 16gb were $50 with 2 year contract, 64-they had none was $125 and the 128GB was $175. I ended up getting the 128GB. I had wanted the 64GB. Other regional carriers may be doing the same deals I don't know. That might explain the dry up of 128gb phones or perhaps there wasn't as many made.
     
  13. willmtaylor macrumors G3

    willmtaylor

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    #13
    VZW is only carrier still offering subsidized pricing in exchange for contracts. All others have done away with this.
     
  14. bufffilm Suspended

    bufffilm

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    #14
    Verizon stopped over a year ago with new customers and subsidized phones.
     
  15. comptr macrumors 68000

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    #15
    Wrong Verizon still offers them, the only thing to get a 2 year contract you have to buy from verizon.com, Verizon corporate store or best buy.
     
  16. willmtaylor, Aug 20, 2016
    Last edited: Aug 20, 2016

    willmtaylor macrumors G3

    willmtaylor

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    #16
    I realize that. The quote I responded to specifically mentioned upgrading his phone--meaning he was an existing customer--meaning he was eligible for 2-year contract subsidized pricing.
    --- Post Merged, Aug 20, 2016 ---
    Incorrect. It's for current customers only. New customers have 2 choices:
    • Full retail price
    • Monthly installments
    It's been that way for over a year now.
     
  17. Relentless Power macrumors Penryn

    Relentless Power

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    Jul 12, 2016
    #17
    Your wrong. It's for customer currently. A new, NOT existing customer has only two options, in full submission or monthly payments.
     
  18. comptr macrumors 68000

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    Arizona
    #18
    O ok Sorry I assumed they still offered it to new customers.
     
  19. BigDO macrumors 6502a

    BigDO

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    Dec 9, 2012
    #19
    Because Apple loves their customers and wants them always to have the best, which in this case means not allowing them to buy down if they want max storage.

    It's all about love. Apple loves their customers.
     
  20. Shanghaichica macrumors G3

    Shanghaichica

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    #20
    Pretty much this.
     
  21. eyoungren macrumors Core

    eyoungren

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    #21
    Apple must REALLY love everyone who wants to downgrade then!

    And a double portion for those who want to modify iOS to their liking.

    I'm guessing though that those of us who jailbreak our iDevices must really break Apple's heart.

    So sad…
     
  22. bniu macrumors 6502a

    Joined:
    Mar 21, 2010
    #22
    Those who are willing to pay the storage costs to have everything readily on their phone are not price sensitive. What's another $100 to get them the latest generation phone too?

    If you're buying old technology, you're basically saying you're sensitive to prices and want to compromise your experience to save a few $$$. If you want top tier storage, then pay for it. And besides, Apple has the data on who is buying their stuff. They're not going to produce a top storage last gen model to serve the 5 people in the world who want that.
     
  23. IFRIT macrumors 6502a

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  24. ryanwarsaw macrumors 68000

    ryanwarsaw

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    #24
    I am guessing the ones that aren't sold are used for replacements.
     
  25. Appleaker macrumors 68020

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    Jun 13, 2016
    #25
    Yes sorry, I thought I included that in my post but clearly not.
     

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