The tech bloggers, pundits, analysts, and many MR forum posters keep insisting that phablets are all the rage and Apple has missed the boat. We keep hearing that Apple is doomed because everyone has moved to large screens. Well let's see what Google's own data says about the breakdown of Android devices by screen size: Screen size - market share -------------------------------- Small (2"-3.5") - 9.5% Normal (3.5"-4.3") - 79.9% Large (4.3"-7") - 5.7% XLarge (greater than 7") - 4.9% Source: http://developer.android.com/about/dashboards/index.html (as of April 24,2013) That means that phablets (Samsung GS3, GS4, Note, Note2, LG Optimus Pro, HTC Butterfly, HTC One S, One X, One, Xperia Z, etc) PLUS all the 7" tablets (Galaxy Tab 7, 7 Plus, 7.7, Nexus 7, Archos, Asus, HP, Acer, Sony etc) combined make up just 5.7% of the entire Android installed base. Its probably reasonable to assume that phablets alone constitute somewhere less than 5% of all Android devices. This sure sounds like a niche category to me. As can be seen from Google's data, the vast majority of consumers purchase devices in the (gasp) Normal size. Some of you like big phablets. That's great, and there are many great devices out there for you. But as a company that releases just one phone, I think its clear why Apple picked a screen size of 4".