Can anyone explain to me why IBM has commercials on TV? They don't really offer many consumer products, and their ads are always centered around their innovation. It seems like they are appealing more to the future of technology than anything else. An example would be their RFID commercial (the one in the store with the security guard). What I'm saying is that it seems like a poor distribution of resources. Why do they advertise this stuff on TV. The only reason I can think of is to attract stockholders. Everything else is pointless. If a business is really into the latest technology (such as RFID stuff), they will most likely know about it through inside information or specialized publications (such as the WSJ). Why does any consumer care about these new innovations from IBM when there is really nothing they can do with it unless another company picks it up? I don't know if I'm making myself clear, but this form of advertising just confuses me. Unless all innovative American businesses are just sitting in the break room watching TV all day, then what is the purpose?