While I agree with your statement, may I make an observation? Every other freaking news, tech news, site is also reporting on every little Twitter change too. It has invaded every other source that I get my news from so from my perspective, it isn’t just Macrumors.
I think Twitter is getting clicks. Lots of clicks. Good grief.
I can’t be bothered to go back to my own old news blogs analytics to see how these general news articles trend on specialized news sites but I can assure you they do NOT trend as well as relevant news of the same caliber.
And when we would post off-topic news we would get flambéed by the readers.
The way Twitter news is trending it might actually be somewhat of an inside game being played with Twitter PR and the various media outlets. For many Twitter is a significant source of traffic.
Our sites never invested in Twitter as much as Facebook. I had one site that got 60% of its traffic from Facebook for a while. That trend has since gone away and then google news became the second largest source.
Idk what Macrumors metrics are but from the way people engage With the Twitter posts it’s clear why they continue to circulate that news.
I just think it pollutes the content stream at a certain point and the short term returns may net you a lower overall appraisal on the value of your property as a specific news source.
I can tell you that after this latest flood of Twitter articles I’ve actually started to sift through other sites like 9to5 Mac etc.
And of course they’re doing the same Twitter flood. It’s just gross. LOL