The HD movies and HD trailers accessed through Apple TV look great. But why does all the non-HD stuff, both movies and TV shows, look so bad? I am far from an HD snob, but on my TV, the non-HD stuff looks far worse than DVD, digital (non-HD cable), or the movies I have converted via Handbrake (all of which I am quite happy with the quality of). It really looks comparable (or possibly even worse) than analog cable. And this seems to be the case with all the non-HD content. Is everyone else experiencing the same thing? The way it stands now, I can't imagine ever renting a non-HD movie via Apple TV. And for TV shows, I am better off buying the season on DVD and then converting it via Handbrake.