Lack of Advertising - shame on you Apple
I still don't understand why Apple touts it's products and OS X without an aggressive Ad campaign. Ok, Mac users know the benefits that a Mac and OS X provides. However, the general public and the majority of computer users don't have a clue when it comes to the benefits that a Mac provides.
I think Apple has done a poor job of advertising and that has led to a low market share. Hopefully Apple takes a more aggressive approach to advertising their products. Overall, I'm not happy with the iPod commercials. All you hear is music and people dancing, what about advertising the features of the iPod. What about having an Ad campaign for switchers and featuring the Mac mini. How about showing how easy it is to switch. Show a person hooking up their exisiting monitor, mouse, and keyboard from their windows system.
I switched last year and I won't go back to a Windows system. If Apple took more initiative, they would have more people using their systems and software.