Why does Verizon not promote that their phones are unlocked?

[bniu]

Since verizon's chief competitor ATT locks their phones when sold on carrier installment plans, why doesn't Verizon promote their policy in not locking their phones?

 

[lordofthereef]

It's not a policy, it's a law. And I imagine they don't want people just buying phones and/or realizing how easy it is to hop on over to another carrier.

 

[C DM]

Since verizon's chief competitor ATT locks their phones when sold on carrier installment plans, why doesn't Verizon promote their policy in not locking their phones?

Potentially because it's not so much that it's their policy as much as it's due to a requirement from the FCC in relation to some spectrum purchases that Verizon was able to make.

 

[thats all folks]

and why would Verizon spend money advertising that you don't have to use their services?

 

[theanimala]

Agreed with the other posts. Do you really think Verizon cares about selling phones or their service? Their latest promotion gives you an iPhone 7 for free as long as you trade in an iPhone 6 AND use their service for 2 years. They make money on the service, not the hardware...

 

[Lobwedgephil]

Why would they advertise that you can easily leave their service?

 

[44267547]

Since verizon's chief competitor ATT locks their phones when sold on carrier installment plans, why doesn't Verizon promote their policy in not locking their phones?

Aside from being policy/law, Verizon is unlikely to spend marketing campaign on their unlocked devices, say compared to network speed or how they serve the customer better. In the marketing world, it's not common for Verizon to advertise this.