Well looking at the applications and some of them are really great. i just got my iphone on friday and im too scared to put them on. What i want to know is why doesnt apple take on these app themselves. they would increase the usablity of the iphone and just take that bit higher. They have the space under the existing icons and if they werent going to add more icons they would have arranged them so they would have filled up the page. doesnt make sense for them not to or maybe im missing a company stategy?