Why Doesn't Apple Offer Color?

Discussion in 'Community Discussion' started by Epsilon88, Sep 23, 2010.

  1. Epsilon88 macrumors 6502

    Joined:
    Oct 26, 2009
    #1
    Hey guys,

    This is a random question, but I've been curious about it for a long time. I remember the iBook G3 and that generation of computers was so successful partly because it was offered in a variety of fashionable colors. And there was so much hype about a black Macbook, and a white iPhone, etc. Anyway, I went to Future Shop the other day and saw the white Macbook sitting on the store shelf. It looked so plain. How come Apple doesn't sell them in 5 different colors, including white? Wouldn't that attract more consumers? Or is there a reason - like maintaining a more "professional" brand - that Apple doesn't offer this? :confused:
     
  2. Corndog5595 macrumors 65816

    Joined:
    Jul 16, 2010
    #2
    Some dude during a design meeting said , “...I know, sandblasted Aluminum!”

    And ever since then, they have been obsessed.
     
  3. alust2013 macrumors 601

    alust2013

    Joined:
    Feb 6, 2010
    Location:
    On the fence
    #3
    I think they are just going for that clean, modern streamlined/minimalist look. They don't put those stickers all over their computers like windows boxes do, etc.
     
  4. TSE macrumors 68030

    Joined:
    Jun 25, 2007
    Location:
    St. Paul, Minnesota
    #4
    Apple is all about minimalism.

    White-Grey-Black is as minimalist as it gets.
     
  5. NYR99 macrumors 6502a

    Joined:
    Dec 30, 2007
    #5
    And ^ that ^ works, beautifully. I wouldn't want it any other way.
     
  6. Funkatronic macrumors 6502

    Funkatronic

    Joined:
    Jan 5, 2010
    Location:
    Pune, India
    #6
    Apple/Jonathan Ive's (And partly Dieter Rams' design philosohpy)

    You should watch Jonathan Ive's interview from Objectified

    It seems to be on youtube, so here: link
     

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