Why Doesn't Apple Offer Color?

Discussion in 'Community Discussion' started by Epsilon88, Sep 23, 2010.

  1. Epsilon88 macrumors 6502

    Oct 26, 2009
    Hey guys,

    This is a random question, but I've been curious about it for a long time. I remember the iBook G3 and that generation of computers was so successful partly because it was offered in a variety of fashionable colors. And there was so much hype about a black Macbook, and a white iPhone, etc. Anyway, I went to Future Shop the other day and saw the white Macbook sitting on the store shelf. It looked so plain. How come Apple doesn't sell them in 5 different colors, including white? Wouldn't that attract more consumers? Or is there a reason - like maintaining a more "professional" brand - that Apple doesn't offer this? :confused:
  2. Corndog5595 macrumors 65816

    Jul 16, 2010
    Some dude during a design meeting said , “...I know, sandblasted Aluminum!”

    And ever since then, they have been obsessed.
  3. alust2013 macrumors 601


    Feb 6, 2010
    On the fence
    I think they are just going for that clean, modern streamlined/minimalist look. They don't put those stickers all over their computers like windows boxes do, etc.
  4. TSE macrumors 68030

    Jun 25, 2007
    St. Paul, Minnesota
    Apple is all about minimalism.

    White-Grey-Black is as minimalist as it gets.
  5. NYR99 macrumors 6502a

    Dec 30, 2007
    And ^ that ^ works, beautifully. I wouldn't want it any other way.
  6. Funkatronic macrumors 6502


    Jan 5, 2010
    Pune, India
    Apple/Jonathan Ive's (And partly Dieter Rams' design philosohpy)

    You should watch Jonathan Ive's interview from Objectified

    It seems to be on youtube, so here: link

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