Why Doesn't Apple Offer Color?

[Epsilon88]

Hey guys,

This is a random question, but I've been curious about it for a long time. I remember the iBook G3 and that generation of computers was so successful partly because it was offered in a variety of fashionable colors. And there was so much hype about a black Macbook, and a white iPhone, etc. Anyway, I went to Future Shop the other day and saw the white Macbook sitting on the store shelf. It looked so plain. How come Apple doesn't sell them in 5 different colors, including white? Wouldn't that attract more consumers? Or is there a reason - like maintaining a more "professional" brand - that Apple doesn't offer this?

 

[Corndog5595]

Some dude during a design meeting said , “...I know, sandblasted Aluminum!”

And ever since then, they have been obsessed.

 

[alust2013]

I think they are just going for that clean, modern streamlined/minimalist look. They don't put those stickers all over their computers like windows boxes do, etc.

 

[TSE]

Apple is all about minimalism.

White-Grey-Black is as minimalist as it gets.

 

[NYR99]

And ^ that ^ works, beautifully. I wouldn't want it any other way.

 

[Funkatronic]

Apple/Jonathan Ive's (And partly Dieter Rams' design philosohpy)

You should watch Jonathan Ive's interview from Objectified

It seems to be on youtube, so here: link