It makes business sense that Apple Music will only stream (at least initially) at 256 Kbps AAC since it's a balance between quality (it's as good as 320 Kbps MP3) and cell data usage. But never understood why Apple won't offer us the option to purchase music in iTunes at higher quality, at least CD quality (16/44) or even HD audio quality (24/96 etc). They wouldn't have to offer the higher quality option on every song in iTunes. It seems Apple is leaving money on the table. It takes a bit more work on my part, but I rather buy the CD and rip in iTunes using ALAC. Often the price is even lower than buying an album in iTunes which is of a lower quality. Besides the extra work and I have to wait (no instant gratification of just downloading), I can't just get individual songs with the way I do things. I know I am not the typical iTunes customer, but I would be if they offered at least CD quality music.