Why doesn't Apple releases rebadged Intel UNC as Mac Mini?

[tubeexperience]

Since Apple seems to be too busy updating its iToys to update its Mac product line, why don't Apple releases rebadged Intel NUC as Mac Mini?

There are plenty of models to choose from:
http://www.intel.com/content/www/us/en/nuc/nuc-comparison.html

 

[jpietrzak8]

Apple seems to want people to buy the "experience". And since the Apple experience today is mostly form, not function, I guess they figure people don't care any more about what their devices actually do. So long as they look good, they get the job done.

 

[Partron22]

Apple is a Hardware company, dagnabit. They can't be selling someone else's hardware and still be calling themselves a hardware company.
IOW, they've got an internal corporate disconnect as their walled garden sucks resources and moves to the fore.

 

[Fishrrman]

Patron wrote:
"Apple is a Hardware company, dagnabit..."

To remain a computer "hardware company", they have to sell hardware.

They don't really seem to be interested in doing so, lately...

 

[tubeexperience]

Apple is a Hardware company, dagnabit. They can't be selling someone else's hardware and still be calling themselves a hardware company.
IOW, they've got an internal corporate disconnect as their walled garden sucks resources and moves to the fore.

If a "Hardware" company can't even be bothered to update its products, might as well outsourced it.

 

[Cloudsurfer]

At this point I would just prefer Apple to outsource their entire Mac line. They did it with the Cinema Display so may just as well go the whole way. Give OS X to a capable party where it has the chance to shine again.

 

[imanidiot]

Apple is a Hardware company, dagnabit. They can't be selling someone else's hardware and still be calling themselves a hardware company.
IOW, they've got an internal corporate disconnect as their walled garden sucks resources and moves to the fore.

Apple is an iPhone/Watchband/Services company, in case you haven't noticed. They just haven't come out and said as much---yet (and wouldn't that be "courageous"?). And I don't like it any better than you do.

 

[Partron22]

Apple is an iPhone/Watchband/Services company, in case you haven't noticed.

I'm just going with the information they give me, despite it being so obviously out of synch with reality.
It seems they're going to try to make the switch to AOL for the new millennium, while stringing along the old customer base.
At the present, that act does not seem to be going very well.
Maybe iPhone and media sales alone will be enough for them.

 

[imanidiot]

I'm just going with the information they give me, despite it being so obviously out of synch with reality.
It seems they're going to try to make the switch to AOL for the new millennium, while stringing along the old customer base.
At the present, that act does not seem to be going very well.
Maybe iPhone and media sales alone will be enough for them.

Indeed. We shall see...personally I hope Tim's "vision" crashes and burns, because it is a betrayal of the old customer base. But I'm a dinosaur and probably wrong. I'm too old to get it (i.e. why would anyone buy a computer when you have iPads and iPhones, or whatever the hell it was he said).

 

[oldtime]

At this point I would just prefer Apple to outsource their entire Mac line. They did it with the Cinema Display so may just as well go the whole way. Give OS X to a capable party where it has the chance to shine again.

Totally agree.

 

[Michael Scrip]

Apple is a Hardware company, dagnabit.

They can't be selling someone else's hardware and still be calling themselves a hardware company.

IOW, they've got an internal corporate disconnect as their walled garden sucks resources and moves to the fore.

Oh... like Intel processors, AMD GPUs, Samsung SSDs and RAM, LG screens, etc?

Naaaa... Apple can't do that

 

[MysticCow]

They're looking at all the clones and they'd be stupid not to. Of course, it seems like Apple simply doesn't care about their Macintosh line anymore, sooooo...

 

[Cave Man]

Since Apple seems to be too busy updating its iToys to update its Mac product line, why don't Apple releases rebadged Intel NUC as Mac Mini?

There are plenty of models to choose from:
http://www.intel.com/content/www/us/en/nuc/nuc-comparison.html

You can install OS X on several of the NUC. Perhaps the best is the NUC5i5MYHE (dual-core Broadwell i5), which has an m.2 slot for an 802.11AC/BT4 card (and includes 2 antennas), m.2 slot for an SSD, and a SATA bus for a 12.5mm hard disk drive, and the ability to take 16 GB of RAM.