Though at first it seems obvious why Apple would not put all their effort into making Windows run as flawlessly as OS X on their hardware, after thinking about it Apple should try and make Windows on the Mac run as seamlessly as possible. Yes, one would think that if someone puts Windows on a MacBook Pro and finds annoyances, they would switch to the Mac OS. But this is not usually the case - people will keep using Windows, even with its flaws which are mostly due to Apple's bad drivers, because many people are simply unable to leave that platform. If I bought an Apple product, put Windows on it, and it ran just as well or better than an equivalent Windows-based laptop, it would surely reinforce the notion that Apple is synonymous with quality and care. But when a cheap $500 laptop can run Windows better than a $3000 MacBook Pro, it just negatively reflects on the company. Why can't Apple try and optimize the battery life in Windows, allow 9400m graphics, monitor fan control, and turn off the backlight on the keyboard?