It seems the question you're asked most when telling people to switch to Apple/Mac is, "Why?" Sure... They could go to apple.com and see their reasons. But even on these forums, I haven't seen a "Reasons to Switch" post anyway. I'd think one should be stickied. So give your honest opinion. You're consumers. You're customers. Apple.com isn't. Why go Mac? Why did you? What makes Mac OS X that much more superior to Windows? OTHER than the normal stability / no viruses / no spyware answer.