Why hasn't Apple replaced its iPad 2 billboards?

[Adelphos33]

I've been to three major cities the past two weeks... iPad 2 billboards still are up all over the place 😕

 

[taipan61]

same at walmart, their signs say "ipad 2 now in stock"
lol

 

[rdowns]

Advertising spending is down in all segments. Perhaps the operator doesn't have a new ad to put up.

 

[noteple]

Need to sync the billboards with iTunes

 

[whtrbt7]

The billboards still work. Why bother switching them. Ipad 2 is still selling well with lower prices.

 

[ReallyBigFeet]

They haven't discontinued the iPad 2 (yet) and likely still have plenty of remaining inventory left to sell. Given all the hype surrounding the new iPad, its also likely they experienced a sales bump in iPad 2's as many people who were either holding onto the iPad 1 or hadn't purchased at all jumped in to take advantage of the discounting for the iPad 2.

Good 'slipstream' marketing strategy really.

For reference, there's a huge iPad 2 ad taking up most of the side of a large building at the Chicago Circle by the Loop. I pass it when moving from the Ike to the Kennedy.

 

[Adelphos33]

For reference, there's a huge iPad 2 ad taking up most of the side of a large building at the Chicago Circle by the Loop. I pass it when moving from the Ike to the Kennedy.

This may be one of the ads I am referring to - was in Chicago last weekend and noticed a huge iPad 2 ad.

 

[ReallyBigFeet]

Well I don't know the answer to your question, just guessing, but if it helps...you aren't the only person who wondered this:

http://www.ppcassociates.com/blog/consumer/rotten-apple-ipad-billboards-still-outdated/

 

[Archer1440]

There's an iPad 2 billboard on one of the main highways from Tokyo to Yokohama, it caught my eye for the same reason as the rest of you noting this.